So, you've got a great blog with a top-notch design brimming with excellent content. You take a peek at your traffic stats and you see that you haven't gained as many visitors as you would have liked, maybe it even dipped down a bit. While taking the 'you write it and they will come' approach looks good on paper, in the real world you have to face the fact that there are hundreds of thousands of blogs out there, all competing to be read. Don't be discouraged though, I've been through that as well but with a bit of Web 2.0 elbow grease and some solid web marketing techniques, you will see your traffic rise up slowly but steadily over time. Who knows, you might even get featured on mainstream media if you play your cards right. So get your writing game on and let's get started!
1. Talk about something spicy. There are a lot of hot news topics you might want to pick up and talk about but focus on the few that are highly relevant to your blog's topic and you'll hit gold. Your well-written piece might even get picked up by a popular blog or be featured in your local news site. Of course, you need to keep abreast on the latest comings and goings in your field but I'm sure you already do that, right?
2. Talk about something deep. If you are not one to shy away from getting your hands dirty with a bit of research and some old-fashioned report writing, cooking up an in-depth article on a topic that other people in your niche haven't touched yet will surely get you noticed. Whether it is a gritty analysis on how the economic slump has affected your industry or a detailed report on how HTML5 and other new technologies can benefit your niche, strong writing will bring in a steady stream of visitors looking for good insight and knowledge in your area of expertise. This, and other posts like it, will be the cornerstones upon which your blog will be built so link to them and promote them well.
3. Do a list post. This is a staple of many blogs and is very effective in increasing readership for your blog. As a testament to this fact, some blogs even do nothing else but put up list posts so you know this type of writing really works. Like the previous tip, a well-written list post will also become a cornerstone of your blog. As a reader, I find myself consuming a lot of these types of articles since they are neat, easy to digest but still packed with information. There are several types of lists posts you can do from running down the top blogs in your niche people can read (aside from your own, of course) to writing on the best ways to increase traffic to your site (ahem). Whatever you do, this type of article will bring people to your site for many years to come.
4. Build your own community. Through the years, you might have built up for yourself a solid readership for your blog and maybe even some avid supporters. Build upon this strength by creating a community for your site. You can put up a forum or Facebook group where your readers can bond,...