What Can We Do If There Is A New Product That You Need To Promote To The Market.

3891 words - 16 pages

TableNumber Content Pages1 Executive Summary2 Business Profile3 Product Introduction4 Target Market4.1 Market Segmentation4.2 Target Marketing4.3 Market Positioning5 SWOT Analysis5.1 Strengths5.2 Weaknesses5.3 Opportunities5.4 Threats6 Marketing Objectives7 Marketing Strategy7.1 Product7.2 Price7.3 Place7.4 Promotion8 Financial Budgeting9 BibliographyExecutive SummaryKulala Company is a privately held corporation in Malaysia. This company offers a full line of biscuit product to the markets. The company is planning to launch a new biscuit product called Mickey and Friends to the children market. The main objective of this report is to develop marketing strategy and identify the target market for Kulala Company on the new product, new market and customers.The Mickey and Friends product is targeted the children market. This product is a series of cartoon biscuit product and has 3 kinds of flavor that are pure chocolate, sweet strawberry, and sun orange. The company also has created a slogan "Quality is our problem" to let the consumers confidence in our products. Our company is trying to produce the best quality biscuit products to fulfill the consumers' satisfaction.Company is expected to earn the net profit of 1 million dollars in the period of 3 years. The company also wants to achieve 15% of the market share within these 3 years. Beside that, company also expected to be the market leadership and quality leadership in the 10 years period.Company ProfileKulala Corporation Sdn. Bhd. is a large -scale marketing trading company in Malaysia that was established at 3 December 1995 by Mr. Yong Hew Fatt. In the year of 1995, Mr. Yong Hew Fatt just brought in 180,000 dollars capital to start the business of Kulala Company. But according the balance sheet of this year, it shows that the capital of company has increased to 500,000 dollars. It means that the company is successfully growing up to be a large corporation in Malaysia. The vision of the company is to be an expert in the biscuit community in a period of 10 years.Our company is specializing on the biscuit production. The main office of company is located in Kuala Lumpur but the manufactory that called Perfect Food Manufacturing Sdn. Bhd. (PFM) is located in Pahang. PFM has possessed the certificate of ISO 9001 in 2000 so it clearly to prove that all of the products produced by our company are good in quality. The company also creates a slogan "Quality is our promise" to make the consumers have confidence in our product.The company has 213 workers working in the different department at the main office and manufactory. The company has operates a few branches around in the Malaysia, which are located in Kuala Lumpur, Selangor, Melaka, Penang, and Johor Bahru. Those branches will have a manager to control the business activities and the managers of each branch will give the monthly report to the main office at the certain time.Organization structureName: Kulala Corporation Sdn. Bhd.Address: 55, 56,...

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