What Should Google Do Next? Essay

948 words - 4 pages

What Should Google Do Next?BackgroundGoogle Inc., the well-known web-search company was set up in June 1999. Its founders, Sergey Brin and Larry Page, both graduated from the Stanford University, started up Google by announcing first-round funding from two venture capital firms, Sequoia and Kleiner Perkins.The company is based in Mountain View, California, and has currently more than ten thousand full-time employees. It has been regarded as one of the best 100 companies to work for in the US, and is famous for its comfortable working environment and relaxed corporate culture. Its corporate philosophy is also based on some casual principles. "You can make money without doing evil" and "You can be serious without a suit" are some of the examples that create a comfortable and stress-free atmosphere of the company.Wielded with the mission to organize the world's information and to make it universally accessible and useful, Google continued to expand and recorded gross revenues of $6.1 billion in 2005 and an operational income of $2.0 billion. With Google's remarkable success within such a short period of time, it has become a threat to some well-established company, such as Yahoo, Microsoft and eBay.Web-search ServiceContinuous product development enables Google to maintain its leading position in the industry. Google's web-search performance has been continuously evaluated and improved. For example, the New Search Domains such as Google Book Search was launched in 2004 to enhance a variety of searches.Google Book Search is a service that enables searches on full texts of books being scanned and stored within the Google's digital database. The database continues to grow over the years with currently more than a million pieces of work in the public domain, yet it is believed that there is still a long way before the system can fully developed. Criticisms from the publishing industry and the border line of copyright infringement act have made Google Book Search become controversial. Time might have come for Google to re-consider its strategy. They need to decide whether it is still worthwhile and feasible to further develop Google Book Search.Personalized Search is another unique feature developed by Google. It is a tool that enables user to generate search results based on records of the user's past searches. Using this tool, user may acquire more relevant search results. This could, however, mean that biased information is introduced by Google when it tries to decide the behavior and the preference of the user. Whether it is more important to present comprehensive information or to endorse personalized search is a matterof opinion.Product DevelopmentOne of Google's expansion directions is to enhance product development by diversifying its services by adding new features to the core search engine. Various application tools are introduced to provide computer users with more comprehensive internet services. For example, Google Blogger allows users to...

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