Kåseri Essay

1144 words - 5 pages

Den klaraste bodskapen i denne teksten er at vitamin D har blitt tilsett i Tine sin «Ekstra Lett» produkt. Det er ikkje vitamin D i mjølk i utgangspunktet, men som Tine understrekar så har dei tilsett dette for å gi kunden eit ekstra vitamintilskott. På kartongen står det: «vi har beriket Ekstra Lett-Melken med vitamin D.» Ein annan bodskap i reklamen er at om vinteren får ikkje vi «nordboarar» nok vitamin D på grunn av den manglande sola i Noreg. Vitamin D for vi gjennom sola, men under vinteren er det ikkje nok. Tine seier også på mjølkekartongen sin at å drikke «Ekstra Lett» er ein enkel og effektiv måte å få vitamin D på under vinteren. Verkemiddelet Tine har brukt for å fange oppsikta vår er å bruke ein morosam (Patos) overskrift som skal få oss til å bli meir nysgjerrig på kva som står på sjølve kartongen. «Automatisk fråværsmelding: Hei, eg er i Syden, tilbake i mai. Helsing Sola.» Tine oppnår også interesse når dei skriv ting som er relevante for mottakaren. «Dess meir pigmentert huda din er, jo meir sollys må til for at den skal lage vitamin D sjølv.» dette gjer oss meir interessert, og denne setninga er også uthevde og større enn resten såg vi skal gi meir oppsikt til den. Vis ein les mellom linjene så prøver Tine å overtyde oss om at «Ekstra Lett» er ein god erstattar for sollys i løpet av dei kalde vinterdagane.

Del B (langsvar)
Oppgave 3
I disse vintertider hvor langrennssesongen har startet for fullt og solen har begynt å gå ned før du rekker å gå ut av sengen og vi går i dyre vinter jakker, så har også Norges bedrifter begynt å utnytte det norske folk til det fuleste. Og det er jo om vinteren alle nordmenn blåser bort støvet fra treningskortene sine, for minusgradene gjør det jo umulig å være sunn her i landet. Det er jo ingen skiløyper her. Nyttårsforsetter som å bli sunn og gå ned i vekt er jo akkurat det som får bedrifter gjøre sitt beste for å hjelpe deg med å nå målene dine, og ikke utnytte deg for å kjøpe diverse «wonder» produkter som gjør at du trener mens du ikke er klar over det, eller dietter som ikke har noe form for effekt hvis du ikke drikker demmes protein pulver. for å være sunn i disse tider holder det ikke med å trene i treningsstudio fire ganger i uken eller ta en joggetur/skitur. Da er du ikke sunn. Du bare trener. Man er jo bare sunn viss man passer på hvor mange karbohydrater man får i seg hvert måltid. Melkekartongene våre blir prydet av diverse «vitamin-propaganda», og man kan ikke spisen en banan uten å se det vakre, fotogene fjeset til medieyndlingen Petter Northug.
Men hva har egentlig mat å gjøre med helse? En sunn diet, med mye vitaminer og proteiner, egentlig alt man trenger, er det nok? Tilfredsstiller man behovene som kroppen trenger. Selvfølgelig. Det er bare bedrifter som for oss nordmenn til å tru at vi ikke er sunne nok. All den fisken og helle det presset media har på slike ting har gjort oss til det sunneste skandinaviske landet. Mange har misforstått hva det egentlig handler...

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