Kentucky Fried Chicken. Essay

1222 words - 5 pages

Since its inception, KFC has evolved through several different organizational changes. These changes were brought about due to the changes of ownership that followed since Colonel Sanders first sold KFC in 1964. In 1964, KFC was sold to a small group of investors that eventually took it public. Heublein, Inc, purchased KFC in 1971 and was highly involved in the day-to-day operations. R.J. Reynolds then acquired Heublein in 1982. R.J. took a more laid-back approach and allowed business as usual at KFC. Finally, in 1986, KFC was acquired by PepsiCo, which was trying to grow its quick serve restaurant segment. PepsiCo presently runs Taco Bell, Pizza Hut, and KFC. The PepsiCo management style and corporate culture was significantly different from that of KFC. By the end of 1994, KFC was operating 4,258 restaurants in 68 foreign countries. KFC is the largest chicken restaurant and the third largest quick service chain in the world. Due to market saturation in the United States, international expansion will be critical to increased profitability and growth.The organization is currently structured with two divisions under PepsiCo. David Novak is president of KFC. John Hill is Chief Financial Officer and Colin Moore is the head of Marketing. Peter Waller is head of franchising while Olden Lee is head of Human Resources. KFC is part of the two PepsiCo divisions, which are PepsiCo Worldwide Restaurants and PepsiCo Restaurants International. Both of these divisions of PepsiCo are based in Dallas. Another strategy of KFC is currently working with is to improve operating efficiencies. This in turn can directly impact the operating profit of the firm. In 1989, KFC centered on elimination of overhead costs and increased efficiency. This reorganization was in the U.S. operations and included a revision of KFC's crew training programs and operating standards. They emphasized customer service, cleaner restaurants, faster and friendlier service, and continued high-quality products. In 1992, KFC continued with another reorganization in its middle management ranks. They eliminated 250 of the 1500 management positions at corporate and gave the responsibilities to restaurant franchises and marketing managersOpportunities represent external finding which can enhance a company's performance. Opportunities that KFC can take advantage of are as follows:1.The Mexican market, which offers a large customer base, lesser competition, and close proximity to the US.The growth in the fast-food industry is limited due to the aggressive pace of the growth in the 70's and 80's. As a result, the market is saturated and "the cost of finding prime locations is rising." With the higher cost of the initial investment, the new restaurants are pressured to increase per-restaurant sales. Many companies are realizing that in order for them to grow they need to pursue foreign market. One of the potentially profitable markets is Mexico. Mexico has over 91 million people and growing. This give...

Find Another Essay On Kentucky Fried Chicken.

My Personal Visit to a Jollibee Chain

535 words - 2 pages Chicken when they first entered the fast food market in Daly City back in the mid-to-late 80's. Both Plary and Linda Trota Fuentebella mistakenly identified their competitors as KFC (then known as Kentucky Fried Chicken). Barely 6 months in operation, Max Fried Chicken became a "turo-turo" restaurant (with shades of Barrio Fiesta menu) and a special side menu of fried chicken. But they retained the name MAX (fried chicken). This confused the

Exercise Diet Essay

7394 words - 30 pages Grilled Swordfish with Lemon Asparagus & Spinach Feta Cheese 319 123 Herbed Millet & Tofu Casserole 312 123 Kentucky Fried Chicken - Chicken with Rice & Beans 310 123 Lemon Chicken with Bulgar and Asparagus 351 123 Oven Baked Chicken with Sweet Potatoes and Mixed Salad


961 words - 4 pages one chain that was started by a man nicknamed "The Colonel." Kentucky Fried Chicken (KFC for short) entered the Asian market in the 1990s but came to Kazakhstan around 2008. Since then, there are KFCs everywhere across the steppes. But why KFC? The answer is simple. While burgers may be synonymous with America, the United States isn't the only place in the world that makes them. But fried chicken is food that no other place in the world was


565 words - 2 pages (especially crackers) and they consume large amounts of oils and fats, especially vegetable oil. Argentine's really don't like imported food that much. They prefer foreign brands or at least products with foreign brand names. They have eating habitats of eating grilled or barbeque meat on Sunday and drinking locally produced tea. Argentine's prefer barbequed chicken over fried chicken that's the reason Kentucky Fried Chicken franchise was a

American Business in China

1285 words - 5 pages great American business success stories in China is the fast food industry. Specifically Kentucky Fried Chicken. The Chinese people are very particular about food and the entrance of western fast food would have looked like a loosing proposition, but Kentucky Fried Chicken has been able to forge not only a niche for itself, but also an ever growing and ever expanding enterprise.Kentucky Fried Chicken was first a restaurant that intrigued Chinese

Fast Food in America

1068 words - 4 pages six thousand Americans a year (CDC). This number is awfully high and should be lowered. Prevention includes eating healthy, meaning no fast foods, and exercising on the regular. On the other hand, the fast food industry has even come out with what they consider to be “healthy” menu items. These items include a variety of salads and grilled foods. Kentucky Fried Chicken formerly known as “KFC” has a new branch to their restaurant, Kentucky

Alien talk

1083 words - 4 pages I can, when the teeth were one centimeter near me.“There’s some Kentucky Fried Chicken in the kitchen. If you don’t mind you can eat that. They taste better than humans!” I shouted desperately, sensing it might be my last hope.“Taste better than humans?” To my surprise it jumped back.Finally I realized maybe aliens were not that hard to trick.“Yes come with me.” I said it as calmly and politely as possible

Differences Between China and Saudi Arabia

572 words - 2 pages several differences in the areas of population, economy and the culture. First of all, Saudi Arabia and China have some similarities. The former has the international airports and the latter has too. Saudi Arabia keen on literature just as China does. Fast food is popular not only in China put also in Saudi Arabia, for examples, Mc Donald's hamburgers, French fries and Kentucky fried chicken. In addition, both Saudi Arabia and China have made a

Pepsico Case

9562 words - 38 pages International, Frito-Lay, Inc., PepsiCo Foods International, Pizza Hut Worldwide, Taco Bell Worldwide, Kentucky Fried Chicken Corporation, and PepsiCo Food Systems Worldwide. The heads of most of these businesses reported directly to Calloway (Exhibit 2). In many ways Calloway carried on in Kendall's tradition. Some of his colleagues described him as "tough as nails,"7 and like Kendall, he was known for "[packing] the company with workaholics

Everyones A Phony

635 words - 3 pages things like children and a womans smile. So even though everybody seems phony in our world, there are still small things that remain to be pure and innocent and can never be spoiled by phoniness and greed. Like Kentucky fried chicken.

Baked Potato Restaurant Market Analysis

1480 words - 6 pages . Products Baked Potato, soup, beverages. Burgers, fries, chicken fish and pork sandwich, nuggets, breakfast, beverages. Fried chicken, grill chicken related sudden food Asian foods Subs, salads, soups. Sourced by www. 5. CUSTOMER SEGMENTATION ANALYSIS Demographic • Country: Canada • Region: London, ON • Population: 366,151 people (According to http

Similar Essays

Kentucky Fried Chicken Essay

629 words - 3 pages CASE ANALYSIS "" KENTUCKY FRIED CHICKEN BACKGROUND · Colonel Harland D. Sanders founded Kentucky Fried Chicken in Corbin, Kentucky .· By 1963, there were more than 300 KFC franchises in United States with a total revenue of five hundred million dollars.· In 1964, Colonel Sanders sold the business to two Louisville businessmen "" Jack Massey and John Young Brown Jr. for two million dollars.Â&middot

Kentucky Fried Chicken And The Global Fast Food Industry

1330 words - 5 pages Kentucky Fried Chicken (later KFC) in the year 2000 was a company whose primary goal was to increase its expansion in all possible regions of the world as much as possible. This company has obtained such a big position in the fast-food industry that any further step in domestic or foreign market is connected to many different problems that are usually visible by smaller companies (cultural differences, stability of state economy, political

Write A Business Report On The 'kentucky Fried Chicken Corporation (Kfc)', One Of The World's Largest Chicken Restaurant Chain. Include Swot Analysis And Industry & Competition Analysis.

3749 words - 15 pages threats and drawing conclusions whether a firm's business position is fundamentally healthy or unhealthy. In a nutshell, SWOT analysis is a basis for action.KFC, being one of the world's most recognizable brands, has its own internal strengths and weaknesses and external opportunities and threats, which are identified and analyzed below.'Kentucky Fried Chicken Corporation (KFC) was the world's largest chicken restaurant chain and the third largest

Kentucky Fried Chicken: Cultural Differences And Approaching Foreign Markets

775 words - 3 pages Asia wrap the gift in red or gold and give it with both hands and never open it in front of the person giving the gift if you receive it is one example.Kentucky Fried Chicken has broadened its market by expanding to many overseas locations. To succeed in the international market, especially those which have been closed to western companies in the past such as China, KFC has developed good plan to succeed which encompasses culture awareness. When