Kerry 's Campaign Strategy Essay

1273 words - 5 pages

Although John Kerry's race to the White House is a definite challenge that will be hard to tackle, it is one filled with fruitful returns if achieved. John Kerry will need to be an individual that sets him apart from the other running candidates by addressing key issues that are pertinent to the highest percentage of voters in the United States by learning from the past. On the other hand, as a democratic candidate, John Kerry should uphold the new democratic view of being a moderate while using the media and other mediums of communication to his full advantage to achieve support for his political platform.
Looking back to the past success and failure of the Democratic Party will be an effective method of devising a winning campaign strategy. The 2000 Election was a heavy lesson learned by the Democratic Party as Albert Gore lost his spot in the White House by leaning too much to the political left and not capitalizing on his strength of foreign policy negotiations and economic prosperity. Al Gore's political views may have changed because of wanting to separate him from Bill Clinton's low morale reputation which simultaneously separated him from Clinton's moderate views. However, Kerry is far removed from Bill Clinton's mishaps and he should take heed of Clinton's successful methodology of reaching out to the people.
In order to achieve his goal of winning the presidential position Kerry needs to look back to Clinton's 1992 and 1996 campaign strategy of approaching the broad middle class instead of approaching particular group interests as Gore had done in the past and garner votes from those who are looking for a political home; particularly Independents,
upscale suburbanites and young voters. Although being a moderate may cost votes of the leftist, one must calculate the cost and benefit for every decision made. What this means is that although Kerry may lose out on some liberal votes, most citizens are moderates, therefore by being a moderate, he will achieve more votes. This thesis is set up by the Median Voter Theorem which states that candidates usually more centrists to gain more support. As a moderate Democratic leftist, Kerry is in an excellent position to expand his base of young voters since most young voters are more progressive, leaning towards the Democratic platform. There should be a public sector reform in which Kerry will fashion a new model of public activism that increases citizens' rights and responsibility of civil obligation. By telling younger and older citizens alike that their participation is necessary for bettering their states, it will decrease the apathy of voting in the nation.
It will also be imperative that Kerry pays attention to the biggest group of registered voters; mainly higher education, Caucasian, age 45+, and financially secured married couples or women, so that he may secure the majority electorate votes later on. He will need to avoid digging himself into the old...

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