Kewirausahaan Essay

1679 words - 7 pages

JOURFounding team members:Edior David H (Antapani, 0811213121)Nandhi (Cimahi, 081313027110)Angela K (Ciumbuleuit, 081910317668)Sharina S. (Ciumbuleuit, 085719020024)Executive SummaryJour diambil dari bahasa Prancis yang berarti 'selamat siang', yang identik dengan matahari. Jour memproduksi case laptop dengan desain unik dan tidak membosankan.Kami berencana dapat membidik segmen pasar tertentu khususnya para pekerja dan kaum pe-bisnis yang kesehariannya tidak lepas dari komputer jinjing mereka. Kami mendesain sedemikian rupa agar mereka tetep dapat terlihat menarik tanpa mengurangi rasa kenyamanan yang dibutuhkan.Jumlah modal kami butuhkan berkisar antara 3-5 juta rupiah. Uang itu kami ...view middle of the document...

Warna-warni inilah yang coba kami bawa dan hidupkan kembali dalam suatu diri manusia. Selain itu kami ingin menciptakan suatu tempat komunitas dan berinteraksi. Disini kami menawarkan pencarian identitas dan perwakilan identitas dari penampilan yang sesuai dengan selera masing-masing konsumen. Karena penampilan adalah nilai dari kepribadian diri kita dan mau tidak mau menjadi hal pertama yang dilihat orang lain. Kami ingin membuat konsumen dari yang tidak peduli penampilan menjadi merasa lebih percaya diri karena penampilannya, dan kenikmatan berpenampilan baik ini dapat menjadi motivasi baru dalam beraktivitas.Kami mengharapkan bahwa nantinya company kami dapat memiliki hak paten terhadap produk-produk yang kami buat.SWOT AnalysisStrengthDesign menarik dan unik.WeaknessHarga tergolong mahal sehingga tidak mencakup ke segala kalangan.OpportunityDesain produk ini belum ada di pasaran.ThreatProduk yang sejenis sudah banyak di pasaran.Industry/Market AnalysisTidak memungkiri bahwa produk sejenis yang kami buat telah beredar lebih dahulu dipasaran. Tetapi itu membuat kami lebih terpacu untuk berinovasi lebih dalam menciptakan produk sejenis yang lebih baik.Di zaman sekarang ini manusia lebih mengutamakan style dan fitur dari produk itu sendiri. Target kami tidak memikirkan berapa biaya yang mereka keluarkan bila dibandingkan dengan benefit yang akan mereka terima. Menurut kami target tersebut cocok untuk kita garap.Dari segi bargain to costumer dan bargain to supplier dalam bisnis ini adalah lemah, karena konsumen memiliki banyak pilihan brand lain, maka dari itu, kami berusaha menarik konsumen dengan menggunakan model dan fitur yang berbeda serta menarik. Sedangkan kepada supplier kami memiliki lebih dari satu untuk tiap produk yang kami buat, dan kami menjalin hubungan baik dengan mereka. Orang mampu keluar masuk bisnis ini dengan mudah, oleh karenanya kami terus meng-update dan berinovasi dalam produk kami agar tidak kalah dalam persaingan ini.Pesaing sudah memiliki brand yang lebih terkenal, bahkan sampai ke mancanegara, konsumen cenderung menyukai menggunakan brand pesaing karena lebih well-known ​​​walaupun harganya terbilang mahal. Bahan yang digunakan sangat nyaman dan kualitasnya tinggi. Selain itu logo yang digunakan walau sederhana tapi eyecatching. Namun, harganya tergolong mahal. Untuk case laptop yang kami tawarkan seharga Rp. 250.000.Management TeamFounding team members kami, beberapa sudah mempunyai pengalaman dalam melakukan bisnis, tetapi dalam bentuk dan pasar yang berbeda.. Maka dari itu kami sebagai team members dapat dengan mudah berinteraksi dan bertukar pikiran dalam menuangkan ide-ide yang relevant demi menciptakan produk baru yang berinovasi.Struktur organisasi:Pemimpin perusahaan: Edior DavidManager produksi: Sharina SavitriManager keuangan: Angela KaramoyManager pemasaran: Nandhi PermanaTeam Members memiliki kontribusi yang sama dengan tanggung jawab yang berbeda. Maka dari itu team members saling...

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