Khakis Tell Quite The Story Essay

915 words - 4 pages

In the 1997 article Listening to Khakis, published in the New Yorker, Malcolm Gladwell effectively paints a vivid picture of the thought and science that goes into advertising campaigns. Gladwell begins his paper by focusing on the Dockers’ advertising campaign for their line of adult male khaki pants, which he labels as extremely successful. This campaign was the first line of successful fashion advertisements aimed directly toward adult males (Gladwell, 1997). This campaign was cunningly simple and showed only males wearing the pants being advertised with the background noise filled with men having a casual conversation (Gladwell, 1997). This tactic was used because studies showed that Dockers’ target market felt an absence in adult male friendships. (Gladwell, 1997). The simplicity of the advertisements was accentuated as to not to deter possible customers by creating a fashion based ad because, based on Gladwell’s multiple interviews of advertising experts, males shy away from being viewed as fashion forward or “trying to hard” (Gladwell, 1997).
Wanting to test this theory, Gladwell analyzed multiple other advertising campaigns based on the same concept; men respond well to the idea of accidentally looking fashionable or falling into the currents trends. While analyzing other advertisements provided Gladwell’s theory of the Dockers’ campaign more plausible, due to the fact that the multiple advertisements were not addressed in the introduction to the paper, to the close reader the paper seems unfocused and full of tangents. Gladwell analyzed the Dockers’ campaign in paragraphs 1-14, 29-37, while the other paragraphs were focused on advertisements ranging from other male fashion campaigns to bottled water advertisements to vehicles. I understand that he brought these advertisements to the forefront to further back his claim that males respond most positively to advertisements that are simple, concise, and seemingly honest but in paragraphs 19-27 his analysis of males based advertising campaigns in comparison to female based advertising campaigns did not follow his thesis based solely on the Docker advertising campaign that ran in the late 1980s.
While Gladwell fell short in adhering to the direction his introduction indicated the paper was going to follow, he excelled in providing more than sufficient evidence to support his research. Not only did he interview Dockers’ advertising experts, he also interviewed multiple advertising experts from other companies to ensure all the information he was receiving was unbiased. In his interview with the then current advertising executives at Levi’s (Dockers’ parent company) ad agency, his detailed description of the impromptu panel critique he participated in provided excellent insight on the motives behind the simplicity of the campaign. When asked about the choice to not show any faces and only pants...

Find Another Essay On Khakis Tell Quite the Story

Tim O'Brian's How to Tell a True War Story of the Things They Carried

1165 words - 5 pages ending of Mary Anne’s story could have been beautiful and civil to her, but ugly and chaotic to you, and that was her liberation. At the end of the story Mary Anne walked into the mountains and did not come. It literally means that she became part with the land. She conformed and never looked back at the one she loved. Works Cited "An Analysis of Tim O'Brien's How to Tell a True War Story of The Things They Carried." HubPages. N.p., n.d. Web. 18 Apr. 2014. “O'Brien, Tim. The Things They Carried: A Work of Fiction. Prince Frederick, MD: RB Large Print, 2003. Print.

The Importance of Community in How To Tell a True War Story, Into the Wild, and Robert Thurman’s Essay, Wisdom

1947 words - 8 pages Knowledge is defined as the body of truth or facts accumulated in the course of time. Knowledge is gained through school, peers, friends and family and oneself, but one gain the most knowledge through the community. A community is a group of people living in a particular location. The community helps individual see what is right from wrong, by pointing it out. In Tim O’Brien’s essay, “How to Tell a True War Story”, he mentions that individuals

Bias Essay: This essay is adressing the question of whether one can tell a story with or without a bias

984 words - 4 pages Can a story be told without a bias? Yes. Just as people can argue one point until they convince everyone they are talking to, people can also tell a story without a biased opinion. Although people can have opinions concerning a given subject, it is possible for that same person to tell a story without their bias shining through. For example, the book Snow Mountain Passage, by James D. Houston and the present situation in the Middle East both

The Elusiveness of War and the Tenuousness of Morality in Tim O?Brien?s ?The Things They Carried,? ?How to Tell a True War Story,? and ?Style?

636 words - 3 pages The Elusiveness of War and the Tenuousness of Morality in Tim O’Brien’s “The Things They Carried,” “How to Tell a True War Story,” and “Style”      In the novel The Things They Carried, Tim O’Brien demonstrates how exposure to the atrocities of nations at war leads to the soldiers having skewed perspectives on what is right and wrong, predominantly at times when the purpose of the war itself appears elusive. The

Literary Analysis Paper for the Adventures of Huckleberry Finn: What is the effect of having Huck, a naïve boy, and not an omniscient narrator, tell the story?

2018 words - 8 pages blacks. He finds it very difficult to apologize to Jim when he plays a trick on him. But as their journey continues, Huck realizes that the character of Jim, as a black slave, is quite unlike the prejudiced one of blacks portrayed in Southern American society. Huck comes to understand that Jim has feelings for people just as a white man does, as shown by the quote: "I do believe he cared just as much for his people as white folks does for their'n

"A Woman at the Store" and "Frau Brechenmacher Attends a Wedding" by Katherine Mansfield: How does Katherine Mansfield use location to tell a story?

919 words - 4 pages Katherine Mansfield used not only characters but location to tell a story. In both of her short stories 'A woman at the store' and 'Frau Brechenmacher attends a wedding', the locations are very important to the characters and theme of the story and so are presented in a very detailed way to truly convey Mansfield's ideas to the reader.In Mansfield's short story 'A woman at the store', a woman has been broken by marriage, childbearing and

An Analysis of "What is Man?" based on "The Story of an Hour" by Kate Chopin, "The Tell-Tale Heart" by Edgar Allan Poe, "The Jewels" by Guy de Maupassant, and "Misery" by Anton Chekhov

858 words - 3 pages ability to suppress his wife. This could be inferred in the story, that Mrs. Mallard suffered in her relationship with Mr. Mallard. Man also had a "heroic" image. In the story, while everybody thought Mr. Mallard was dead, he was in fact alive. Heroes never die.As a conclusion, men and women revolved around a complex relationship which showed the supremacy of men and the weakness of women. There was still no equality between the two genders."The Tell

"Coffee House" is a short story focuses on the Main character, Jordan and his girlfriend of quite some time, Lyndee

994 words - 4 pages Right after Jordan is let out of four hours of an exhausting, painful, but well worth it hockey practice, he says goodbye to his coach Matthews with a “see you tomorrow, Sir,” and he thanks him for such a productive practice. Jordan loves being worked past his limit, and he always gives it his all. “No pain, no game,” he always says. By now it’s a quarter to four, his mother doesn’t get off until five, and the

Baiame Creation Story - This is about one of the anicent myths of creation, how the Baiames tell it

776 words - 3 pages Baiame, the god of the Bames walked on the earth he had made, among the plants and animals, and created man and woman to rule over them. He fashioned them from the dust of the ridges, and said, 'These are the plants you shall eat, these and these, but not the animals I have created.' Having set them in a good place, the All-Father departed.To the first man and woman, children were born and to them in turn children who enjoyed the work of the

Tell the story of a person or animal in your life that annoys you but you still care about

742 words - 3 pages When I was ten my parents finally broke down and got me a dog. We had had one before, but it had a problem locating the acceptable areas to mark its territory, and my little sister was just starting to crawl. Not a good combination. Now she was finally capable of discerning what was edible.We got a one year old golden retriever from a friend who was allergic to it. His name was Gideon. The first day we met him, he took a liking to me; he chased

Yu Hua, To Live (a novel) What does Yu’s story of one (fictional) man tell you about the second half of the 20th century that Spence’s textbook does not, or cannot?

832 words - 3 pages based on near real historical models in 20th century China. Although fictional, the story strikes readers deeply. When reading the story, readers share the sense of worrying the future with the witness, Fu Gui. The unawareness and fear, contrast to historians whose accounts are well structured according to the order of results and consequences, bring readers unexpected resonance in understanding humanity. The chaos, confusion, paradox, perplexity and

Similar Essays

How Does Fitzgerald Tell The Story Of 'the Great Gatsby' In Chapter 7?

1275 words - 5 pages How does Fitzgerald tell the story of 'The Great Gatsby' in chapter 7?In 'The Great Gatsby' there is a transformation in chapter 7, when Fitzgerald shows that all the happiness and glamour of Gatsby's life has suddenly deteriorated. As readers we are saddened by this change because Gatsby is a profound and heroic character, full of ambition and determination. Even though his quest and fixated desire for Daisy was irrational, we admire how

The Ambiguity Of Truth In How To Tell A True War Story

1069 words - 5 pages In “How to Tell a True War Story” by Tim O’Brien, Orwell’s ideas are questioned and the competition between the truth and the underlying meaning of a story is discussed. O’Brien’s story depicts that the truth isn’t always a simple concept; and that not every piece of literature or story told can follow Orwell’s list of rules (Orwell 285). The story is told through an unnamed narrator as he re-encounters memories from his past as a soldier in

Everyday Use: Alice Walker’s Writing Style And How It Helps Tell The Story

646 words - 3 pages By looking at the last couple pages of Alice Walker’s “Everyday Use,” the reader can determine a certain style Walker uses to tell the story of a culture gap between an African American family. By using slang and incorrect word usage with Mama and proper, almost eloquent English with Dee, Walker is able to paint the perfect picture of how truly different the mother and daughter are. Also, Walker alternates between simple, often incomplete

Jon Krakauer’s Into The Wild And Tim O’brien’s How To Tell War Story

1800 words - 7 pages translate them into new truths. However, those variety of truths all connect to a main idea that allows them to be truths, this is explained in Tim O’Brien’s “How to Tell War Story”. O’Brien observed while trying to retell his war stories that alterations appeared when he was retelling it, but found this doesn’t make the altered stories false because they retained the same basis or idea from the unaltered experience causing them to be truths. Truth, in