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Kilbourne Vs. Morgan Essay

1215 words - 5 pages

In Rereading America excerpts by Jean Kilbourne’s “Two ways a Woman Can Get Hurt”: Advertising and Violence” and Joan Morgan entitled “From Fly-Girls to Bitches and Hos,” both authors focus on gender inequality in America. In doing so they are trying to explain to the audience about the status of women in the men dominated society. Both articles discuss the violence and exploitation of women and demonstrate the power of media and the entertainment world based on our attitudes that influence our behavior as men and women. Both selections also make readers think about the current status of women in the society and the media’s role in a way of effective gender roles among society. Kilbourne and Morgan provide the different examples in their own ways to support their selections and ensure to make their essay successfully persuasive by demonstrating their point of view, while still reaching the same conclusions. Kilbourne takes a calm approach to explain to the readers how the objectification of women in advertisements constitutes a form of cultural abuse, while Morgan adopt a very aggressive way to express her point of view. Comparing Morgan’s tone with Kilbourne, Morgan’s aggressive approach might leave readers disinterested to read her selection.
Kilbourne focuses on academic writing and refers the readers as if she is talking directly to the people who are unaware of the negative effects of advertisements. Kilbourne offers a lot of visual examples to provide tangible evidence based on her arguments on advertisements. This strategy attracts the readers because of visual pictures and ensure fast understanding of the point she is trying to justify. It also encourages the attentiveness of the reader in the story. Therefore, using this amazing technique she proves her point by portraying various postures and poses of advertising irrelevant to the product. This strategy establishes her credibility very quickly and persuades the readers easily. Kilbourne shows how media and advertising world portrays the women’s body to get our attention and that they make exaggerated claims about the product’s ability to make them attractive, popular, and successful (575). She criticizes the advertisements by making statements that “These ads are particularly troublesome, given that between one-third and three-quarters of all cases of sexual assault involve alcohol consumption by the perpetrator, the victim, or both” (580). Kilbourne tries to graciously convince the readers that they should not encourage the advertisements that use the women's bodies inappropriately to promote their products. Overall, Kilbourne’s strategy of convincing the readers for a good cause proves very successful and helps to create peaceful atmosphere in society. It might also bring her a new audience and likely get more popularity for her work.
Like Kilbourne’s essay, Morgan also uses the examples to bolster her arguments, but her tone of writing is different...

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