Forms Of Industrial Organization Essay

1191 words - 5 pages

Forms of Industrial OrganizationIn the history of mercantilism, all firms have acted in the self interest of the organization to protect their market share, unique products, and to help deny the entry of competitors into their space. Over the years many names have been given to the types of business that evolved out of the protective measures firms took to ensure their survival. Of these, our team has chosen three types of business structures to evaluate; pure competition, pure monopoly, and non-collusive oligopoly. Respectively, we have looked at AT&T, Nextel Communications, and Time Warner Cable and attempted to demonstrate how these organizations tried to play in or control the competitive environment to maximize their market share and revenue. At the conclusion of this review our team will evaluate the scenario presented in our eResource electronic room.The field of media and telecommunications is a fast-paced and high-pressure environment. It is a world that is highly competitive where success is measured in rating points, market share, and sales volume (Data Global Network, p. 3). AT&T (formerly SBC Communications) is one of the largest telecommunications companies in the US, offering a wide range of telecommunication services, including wireline, wireless, and high speed broadband services. The company announced a new broadband offer designed to promote the benefits of broadband and deliver even greater value to today's consumers - especially those still on dial-up service. New residential broadband customers can take advantage of a first time monthly price of $19.95 for FastAccess DSL Lite, a $5 difference from the previous $24.95 monthly charge. They will also receive twice the normal Lite downstream speed - moving from up to 256 Kilobits (Kbps) per seconds to now up to 768 Kbps. According to Bob Daniels, AT&T Southeast senior vice president of customer service, this is a great opportunity for customers still relying on a dial-up service to take advantage of the benefits of broadband with better pricing and better speeds. The goal is to deliver a unique high speed Internet experience that offers a competitive combination of speed, savings, choice and value. To sweeten the broad band benefits for existing residential FastAccess DSL Lite customers, they will automatically receive the higher downstream speed (up to 768 kbps) with no change to their current monthly price (AT&T News Room).On the opposite end of the spectrum of industry structures from pure competition lies pure monopoly. Pure monopoly exists when a single firm is the sole producer of a product for which there are no close substitutes (McConnell & Brue, 2004, p. 2). When you hear phrase "push to talk," a trademark of Nextel Communications, you are dealing with a monopoly. According to USPTO's web site, a trademark includes any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods...

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