This website uses cookies to ensure you have the best experience. Learn more

Kmart. Essay

5929 words - 24 pages

"A Closer Look at the Kmart Corporation and Retail Stores"Kmart is moving forward with the kind of determination that would have made S.S. Kresge proud. The Company currently employs more than 170,000 associates, a far cry from the staff of 18 first employed at Kresge's five and dime. Kmart has a good business plan, a strong core portfolio of stores, customer loyalty earned over many years, and the will to succeed. As Kmart continues to operate stores across the country, customers can be assured that their communities will always have "the stuff of life" a broad selection of top-quality products at exceptional values.ScopeOnly five years after the Kmart Corporation was established under its new name, the company opened the 2,000th Kmart department store. Within a decade, Kmart underwent a major amount of growth. The company acquired the Walden Book Company, Home Centers of America, launched the Jaclyn Smith signature sportswear collection and purchased two other stores; the Sports Authority and OfficeMax. In 1990, Kmart also launched a new logo replacing the turquoise-colored "mart" with white lettering but keeping the large, red "K," making an effort to show Kmart's commitment to change.MethodsSixteen years after Kmart's incorporation, the company acquired Border, Inc. and entered the European market by purchasing 13 stores in the Czech Republic and Slovakia. Two years later, Kmart launched a new line of exclusive clothes and swimwear in partnership with Kathy Ireland. That same year, Kmart sold 75 percent of its interest in The Sports Authority, OfficeMax and Borders, Inc. with completion of the sale by 1995.In 1997, Kmart introduced a new format of stores called the Big Kmart (also known as "Big K" stores) which included the addition of a new logo. In the same year, Kmart also launched a new line of bed and bath linens under the Martha Stewart brand name. Along with the changes in format of the stores and lines offered through Kmart, the company also began offering Kmart Cash Cards; electronic gift cards to facilitate gift giving and gift returns.From 1998 until 2002 when Kmart filed for bankruptcy protection, the company made many positive strides in reinforcing its position as a discount department store. Within the past five years, Kmart launched an E-commerce website called BlueLight.Com, expanded the Martha Stewart collection, offered a co-branded Kmart/MasterCard credit card, created a sole distribution partnership with Fleming foods, developed a partnership with Disney to sell an exclusive line of children's clothing and reintroduced the Blue Light Special which had been absent since 1991. By 2001, Kmart had combined BlueLight.Com with the Kmart stores and created an exclusive partnership with JOE BOXER.Over a period of 25 years, Kmart has made amazing changes in its branding, partnerships; offerings and customer perspective (please refer to Figure 1 for a timeline of Kmart's progression). Each change has had varying effects upon the...

Find Another Essay On Kmart.

Kmart Corporation Essay

1525 words - 6 pages KMART CORPORATION - ANALYSIS ON THE EXTERNAL FACTORS AFFECTING THE FIRM'S COMPETITIVE ADVANTAGE AND THE INTERNAL RESOURCES AND CAPABILITIES CRITICAL TO LONG-TERM SUCCESSINTRODUCTIONKmart Corporation is a discount retailer and general merchandise retailer based in Troy, Michigan. Ranked #36 in the Fortune 500, Kmart is the second largest of such retailer in the United States in terms of sales volume. In this extremely competitive arena of

Kmart/Sears Case Analysis

1708 words - 7 pages the New York Stock Exchange. Throughout the decades, Kresge rapidly expanded eventually opening the first Kmart store in 1962 in Garden City, Michigan. By 1966 there were more 160 Kmart stores in the US and Canada. In 1968 Kmart began airing TV commercials. In the 1970s, Kmart continued to expand opening 270 stores in 1976 alone. In 1977, S.S. Kresge changed its name to Kmart because 95% of its sales were coming from that branch. In the 1980s and

Race to Kmart

817 words - 4 pages . Racing five cars down the straightaway side by side can be difficult. If one person loses control of his car, that individual can take out one or all of the others at the same time. The winner of that day has the bragging rights until the next day or until the next race day. This it what makes it fun to be at the Kmart parking lot on Saturdays and Sundays. There is a lot of trash talk that goes on during the whole day. We have had people run

Industry Analysis Report on Kmart

1060 words - 4 pages Industry Analysis Report on Kmart INTRODUCTION Kmart is a huge vintage company that had peeked at one time and now is struggling to survive due to competition and other legal battles. This analysis report will describe and analyze the major forces that shape the structure and competitive intensity of Kmart. This report will look at Kmart’s history, competitors, marketing strategies, and some legal battles that have affected the

Kmart, Falling on hard times

440 words - 2 pages Kmart, one of many discount chains had filed for bankruptcy. They have been known for their great value and convenience. With fierce competition form rivals such as Wal-Mart and Target, Kmart has seen its market share plummet. Wal-Marts and Targets are starting to grow larger and larger offering even more value and convenience that Kmart is unable to keep up and has suffered. They have relied on consistency and their operations to succeed in the

KMart Case Study: SWOT, strategic decisions

637 words - 3 pages The strategic decision of Kmart lead by chairman and CEO Charles C. Conaway, is one of the strengths of Kmart corporation. Strategy-oriented decision problems address such questions as "How can Kmart respond to the challenges of the industry leader, Wal-Mart?" and "How can Kmart remain competitive in the retail market?"I honestly did not realize Kmart had any strengths at this point of the discount retail industry. The Kmart in my town, with a

Kmart and Sears and Their Downfall

2119 words - 9 pages The primary Kmart store opened its doors on March 1, 1962, in Garden City, Michigan, which focused on selling a huge product selection at cut-rate prices. Throughout the first 30 years, Kmart was referred to as largest retailer store around, even surpassing its competitor Walmart. Kmart stores were designed to increase store sales by increasing the frequency of customer visits. For three decades Kmart looked like there was doing everything

Kmart Corporation: Seeking Survival In Changing Marketplace

1428 words - 6 pages Executive SummaryStatement of the ProblemHow can Kmart Corporation remain competitive in the retail market?Objectives- To determine Kmart's strengths, weaknesses, opportunities and threats.- To identify Kmart's customers, suppliers, competitors, new competitors and substitutes.- To make a financial analysis on Kmart.Recommendations/ ImplementationsKmart's technology has improved over the years however the high quality of technology today could

CASO D: O QUE ACONTECEU À KMART? book: "Management Information Systems"

1923 words - 8 pages Pergunta 1: Avalie a Kmart usando o modelo da cadeia de valores e o modelo das forças competitivas. Qual era o modelo de negócio e a estratégia de negócio da Kmart?Resposta à pergunta 1:A cadeia de valores da Kmart tinha bastantes problemas. Os seus fornecedores persuadiam-nos a comprar os produtos que precisavam de escoar, em vez daqueles que a Kmart tinha mais sucesso nas vendas. Os merchandisers das lojas

Kmarts Past Struggle

1511 words - 6 pages Kmart Past Struggles Management is a key to success, and Kmart needs proper management to help create a positive image that attracts more customers. Kmart’s disorderly management and bankruptcy caused many customers to shop with other retailers. According to Carr, Wal-Mart and Kmart were the same size in 1990. Since then, Kmart has grown far slower than its rival or the industry. Once one of the largest discount retailers, Kmart filed for

K_MART

4289 words - 17 pages HISTORY OF KMART CORPORATIONSebastian Spering Kresge founded Kmart Corporation in 1899 under the name of S. S. Kresge in Detroit. By 1912, S. S. Kresge comprised of 85 stores with sales in excess of $10 million. Kresge stores appealed to shoppers by providing low prices, open displays and convenient locations. The stores were the largest retail stores for that period with store layouts between 7,000 and 19,000 square feet.Kresge was a retailing

Similar Essays

Kmart Essay

4265 words - 17 pages HISTORY OF KMART CORPORATIONSebastian Spering Kresge founded Kmart Corporation in 1899 under the name of S. S. Kresge in Detroit. By 1912, S. S. Kresge comprised of 85 stores with sales in excess of $10 million. Kresge stores appealed to shoppers by providing low prices, open displays and convenient locations. The stores were the largest retail stores for that period with store layouts between 7,000 and 19,000 square feet.Kresge was a retailing

Kmart Essay

5788 words - 23 pages Overview, Current Technology Assessment, and Value Chain AnalysisKmart Holding's purchased Sears Roebuck in an effort to help the two struggling companies survive by combing their technology. Kmart who had filed bankruptcy several years ago has taking on a new challenge. The two companies merge in a deal valued at about $11 billion, creating the third-largest retailer in the U.S. Kmart's chairman, Edward J. Lampert and Sears Chairman Alan Lacy

Kmart Bankruptcy Essay

2722 words - 11 pages department store, which in most cases would be situated right next to the Kresge stores. In 1962, the first Kmart discount department store opened in Garden City, Michigan. An additional 17 stores opened the same year and the corporate sales were in excess of $480 million. That same year, the competitive landscape would change as a new store and future contender opened a new store called Walmart, founded by Sam Walton in Roger, Arkansas. The

Kmart Swot Essay

1696 words - 7 pages Kmart started off on the right foot back in 1899 and was a major player in supplying goods to the consumers from their small five and dime stores. From there they started to expand, they were a provider of low-cost merchandise but once the competition (Wal-Mart and Target) started opening they started loosing the fight. Since that time they have been through many changes and many hard times. By 1962 they started opening full line discount