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Kmart, Falling On Hard Times Essay

440 words - 2 pages

Kmart, one of many discount chains had filed for bankruptcy. They have been known for their great value and convenience. With fierce competition form rivals such as Wal-Mart and Target, Kmart has seen its market share plummet. Wal-Marts and Targets are starting to grow larger and larger offering even more value and convenience that Kmart is unable to keep up and has suffered. They have relied on consistency and their operations to succeed in the past, but now seems they may need more than just reorganization to get back on track.Kmart has based its image on great prices and much ...view middle of the document...

They offer larger stores with more selection, value and service. They have also launched online website in which to sell their products.Kmart is now having a slew of problems. Many suppliers have stopped shipping products to Kmart stores because Kmart has failed to pay its bills. With this happening, they will not be able to service its customers. They will not be able to have stock from which their customer can choose. This will most likely discourage shopping at Kmart and encourage people to shop at Kmart's rivals. With out the right tools and supplies Kmart will not be able to operate correctly and thus will cause its downfall.Kmart is also under pressure for their out look of consumers. They advertise "Always Bluelight" specials, hoping to woo more potential customer from Wal-Mart, but offers product like Martha Stuart, which doesn't always get peoples attention. They need to focus on one angle and work from that. They have to figure out whom they are really tiring to appeal to.They are tiring to restructure their management hoping that a better organized and more though out plan will help them out of bankruptcy. They need a new operations management plan to compete with the likes of Target and Wal-Mart. Both these rival have based their campaigns on that of Kmart's, but have gone the extra mile as in service and selection.

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