Kmart Swot Essay

1696 words - 7 pages

Kmart started off on the right foot back in 1899 and was a major player in supplying goods to the consumers from their small five and dime stores. From there they started to expand, they were a provider of low-cost merchandise but once the competition (Wal-Mart and Target) started opening they started loosing the fight. Since that time they have been through many changes and many hard times. By 1962 they started opening full line discount stores which continued to help the company succeed. From 1980 - 2002 five different CEOs ran the company. Some of their strategies were focused on the same track as the one before them while others had to change direction entirely in order to fight to turn the company around. Kmart has suppliers that they order their goods from so they can keep their shelves stocked. They do not make any of their own products however they do try to differentiate themselves by selling exclusive brands that include Thalia Sodi, Jaclyn Smith, Joe Boxer, Martha Stewart, and Sesame Street. Kmart¡¦s strategy has changed a few times since they started out and may continue to change in order to succeed. They have faced bankruptcy in the past and have fought to continue to compete against their competitors.

Kmart has many competitive and environmental forces impacting the industry today. As all organizations do some or these forces are opportunities for them while others are threats to the organization. A few of the forces are their rivals or competitors, the substitutes that can be used, and the new entrants into the market.
The main rivals among the merchandising companies are Wal-Mart, Kohls, Family Dollar and Target among many more. Wal-Mart and Target are their main rivals, this is because Wal-Mart is known for their niche as having the lowest prices and Target is known for their fashions and home furnishings both of these items Kmart tries to compete against. Also buyers see Kmart as a discount store which doesn¡¦t stand when other competitors have lower prices. Kmart¡¦s customer service and available products are two other items that Kmart fails to be a strong competitor in against these rivals. Therefore, the rivalry among the merchandising stores is a strong competitive force in this market. Another external force that affects the market is substitutes.
Substitutes are the items a customer can buy to replace the items they purchase for the same need previously. Kmart¡¦s competitors are able to supply goods to substitute the items they are purchasing at Kmart. Many times these items may be better quality or lower prices. However many customers grow attached to a brand or store and in turn become loyal to that brand/store. However, a customer may only shop on the basis of price or customer service. In Kmart¡¦s case they do supply products that are exclusive to Kmart, for instance, Thalia Sodi, Jaclyn Smith, Joe Boxer, Martha Stewart, and Sesame Street. This may make or break a customer which means that competition from...

Find Another Essay On Kmart SWOT

Wal-Mart Essay

5892 words - 24 pages Market Needs 115.0 Strengths, Weaknesses, Opportunities and Threat (SWOT) Analysis 1125.1 Wal-Mart SWOT Analysis 125.1.1 Strengths 15.1.2 Weaknesses 315.1.3 Opportunities 4155.1.4 Threats 165.2 Carrefour SWOT Analysis 165.2.1 Strengths 15.2.2 Weaknesses 6175.2.3 Opportunities 15.2.4 Threats 715.3 K-Mart SWOT Analysis 715.3.1 Strengths 715.3.2 Weaknesses 815.3.3 Opportunities 815.3.4 Threats 85.4 Target SWOT Analysis 195.4.1 Strengths 195.4.2

Swot analysis of Tesco plc

2180 words - 9 pages Swot analysis of Tesco plc We all know Tesco as a food retailer, and we know that they are in constant competition with other retailers such as Sainsburys and Asda, yet we do not know much about what goes on beyond the shelves and the tills, the marketing plans and the day to day tactics that have to be devised to stay the number one food retailer in the United kingdom today. I am going to analyse Broughton Parks Tesco and their possible

Swot Analysis of Wal-Mart

3324 words - 13 pages largest corporation in the nation. "Wal-mart has two objectives that they focus on: 1) Providing the customers what they want, when they want it, all at a value 2) treating each other as we would hope to be treated, acknowledging our total dependency on our associate-partners to sustain our success".A SWOT analysis consist of measuring the strength, weakness, opportunities, and threats in order to see what the company needs to work on and what it

A Comprehensive Financial Analysis

1604 words - 6 pages .............................................................. 7 Major Products And Services..................................... 12 Products And Services Analysis................................ 13 SWOT Analysis ............................................................ 14 Top Competitors .......................................................... 18 Company View ............................................................. 19 Locations and Subsidiaries

Target swot and porters five forces.

2140 words - 9 pages stores continued to execute their primary strategy, remaining competitive in price and differentiating in their merchandising.Company's SWOT AnalysisPorter's Five Forces ModelThe use of Porter's Five Forces model allows for a comprehensive analysis of the external industry environment. The five forces contains: threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, threat of substitutes, and competitive

Is growth always the best strategy?

2153 words - 9 pages different chains of discount stores: Kmart, Target and Fosseys (Robbins et al, 2000, p275). Furthermore, using strategic alliances, multinational companies are racing to fully exploit business opportunities available abroad by establishing joint partnership & among others to gain a competitive advantage in the market. As internet and World Wide Web usage continued to increase, strategic managers of Microsoft, Apple Computer, IBM and Netscape have

SWOT Analysis of Montgomery Ward's

1977 words - 8 pages from new rebate retailers, for example, Target and Wal-Mart, and it recorded for liquidation in 1997. In spite of the fact that it endeavored to modernize its saves, the organization kept on suffering misfortunes. In December 2000 it affirmed that it was going bankrupt, and in 2001 it shut its remaining stores. In the wake of being obtained by an inventory advertiser, Montgomery Ward was re-launched as an online organization in 2004. SWOT

Using Forecasting, Regression and Decision Making Analysis for Wal-Mart Opening New Department in St. Catharines, Canada

3216 words - 13 pages such as Kmart quickly expanded in the 1960s, while Sam only had enough money to build 15 Wal-Mart stores. In 1972, Wal-Mart stock was offered for the first time on the New York Stock Exchange.The 1980s - Wal-Mart comes of ageIn 1983, the first Sam's Club members-warehouse store opened. The first Supercenter opened in 1988, featuring a complete grocery, and 36 departments of general merchandise.The 21st century - one of the most successful

Wal-mart case analysis. This paper includes SWOT/TOWS analysis, PEST analysis, environemental scan and strategic analysis.

5470 words - 22 pages for Wal-Mart to expand internationally. (CI#3)Ø Very low interest ratesØ Exchange rate fluctuationsØ Easy availability of consumer creditØ Falling unemployment ratesØ Very low inflationØ A relative low personal saving rateØ Limited growth in the job marketØ Bankruptcies at major chains such as KmartØ Significant continued layoffs at larger corporations requiring job migration and

Marketing Plan: Johnson & Johnson

8445 words - 34 pages worry about getting the product to the selves. Ideally, JNJ wants to move as much product as possible to as few locations as possible. Then the middlemen or retail chains would take it from that point forward.JNJ will practice intensive channel distribution. JNJ expects the majority of retail stores that historically carry baby products to carry JNJ's baby diaper. Examples of retailer stores JNJ may use are: Wal-Mart, Target, Kmart, Costco, Sams

Reality and Illusion in Shakespeare's Hamlet - Reality, Appearance and Deception

896 words - 4 pages Reality and Illusion in Hamlet   Shakespeare’s play, Hamlet, begins with the appearance of a ghost, an apparition, possibly a hallucination. Thus, from the beginning, Shakespeare presents the air of uncertainty, of the unnatural, which drives the action of the play and develops in the protagonist as a struggle to clarify what only seems to be absolute and what is actually reality. Hamlet's mind, therefore, becomes the central force of the

Similar Essays

K Mart Case Study: Swot, Strategic Decisions.

637 words - 3 pages The strategic decision of Kmart lead by chairman and CEO Charles C. Conaway, is one of the strengths of Kmart corporation. Strategy-oriented decision problems address such questions as "How can Kmart respond to the challenges of the industry leader, Wal-Mart?" and "How can Kmart remain competitive in the retail market?"I honestly did not realize Kmart had any strengths at this point of the discount retail industry. The Kmart in my town, with a

Sears Holding Corp Essay

3371 words - 13 pages Sears Holding Corp.      Kmart and Sears have been part of the retail industry of America for the last two centuries, and as of November, 2004, they will be continuing due to their merger as Sears Holding Corp. This paper will first look at the history of the two companies to see how they started and what each company set out to achieve. This section will also include why the two companies failed. Secondly, a SWOT analysis will be performed

Wal Mart Essay

675 words - 3 pages career. Wal-Mart is now the largest retailer in the world with revenues of 165 billion. Internal Strengths and Weaknesses At first glance Wal-Mart seems to be exactly like the next retailer such as Kmart. There are a few distinguishing characteristics that separate them from the rest. First, they always build distribution centers before opening store locations, which saved costs on distribution overhead. Second, they have the most sophisticated

Wal Mart's Hr Practices Essay

2593 words - 10 pages stores as well as grocery supermarkets. Its key competitors are Target, Costco and to a lesser extent companies such as Sears and Kohl's (Robbins, 2004).The three largest discount chains, Kmart, Target, and Wal-Mart, have adopted the supercenter format for expansion (Graff, 2006). Wal-Mart has the greatest number of supercenters and is the driving force behind the supercenter format. Both Kmart and Target have clustered their supercenters in a small