This website uses cookies to ensure you have the best experience. Learn more

Kodak And Fujifilm: Giants In The Photography Business

1592 words - 7 pages

Kodak and Fujifilm
Nature of the Organizations
The history of Eastman Kodak begins George Eastman wanted to simplify photography, so that everyone can enjoy capturing special moments and just want to limit this craft to trained professionals. George Eastman started on this quest in 1878; he was one of the first to demonstrate the convenience of dry plates. With dry plates, photographers would be able to expose and develop pictures when they wanted or needed to, which made it more convenient, dry plates, then went into mass production the following year in 1879 (Kodak n.d.) From there George Eastman continued to find ways to get photography into the hand of the people. After his demonstration of dry plates he then went on to invent the first roll holder for negative film and in1885 he invented the first transparent photographic film known as “roll film” that we know today. After this invention in 1888 Eastman Company changed its name to Kodak and produced a camera that can be used by everyone, but it wasn’t until 1900 when he introduced the first of the famous Brownie Camera’s that made it financially affordable for virtually everyone (Kodak n.d.). George Eastman didn’t stop there with his team of inventors they continued to fabricate and produce merchandise that we still practice today.
The core business of Eastman Kodak was built on four basic principles starting with extensive advertising, ex. Its motto “you press the button – we manage the respite” (Kodak n.d.). Next, he focused on the consumer ex. In 1895 the pocket camera was introduced it used roll film and a small window to show how many pictures were taken not to mention Kodak’s quality which got people hooked on paying to have their photos developed. Besides, he considered in mass production and low price. Lastly, international distribution with these principles Kodak had become a household brand George Eastman believed that development can only be accomplished through continuous improvements in research and development. These schemes and business core values made Kodak one of the most successful companies of its time with almost no competition until Fujifilm entered the marketplace.
The history of Fujifilm begins in January 1934 as Fuji Photo Film Co., Ltd. The company was created with the purpose of making a domestic photographic film manufacturing industry. But the industry struggled and with that they inherited the film operations of the Dainipon Cellouloid Company Limited, which was a split off from the troubled photographic division. With that Fujifilm became Japan’s first cinematic film manufactures (Fujifilm n.d.). By February 1934 Fuji began to operate producing dry plates, photographic film, print paper, and other photo materials. However Fujifilm still manage to struggle for the next three years due to poor quality and high prices. Fuji realized that they couldn’t fully expand until they address the issue of producing quality products they started to address this...

Find Another Essay On Kodak and Fujifilm: Giants in the Photography Business

The Influence of Eastman Kodak Company on Photography

713 words - 3 pages It is considered that photography only became widely available to the public when the Kodak Eastman Company introduced the box shaped Brownie Camera in 1900. (Baker, n.p.) Its features became more refined since its original placing on the market; one of the reasons why it has become considered the birth of public photography is because of the processing. Using a similar image capture system, the brownie exposed the light to a 120mm roll of film

Photography and The Gothic Essay

991 words - 4 pages The photographs taken by Terry Evans in the collection “Heartland” show a range of perspectives of the Midwest prairie. “Heartland” displays characteristics of the traditional Gothic through the combination of wide landscapes and dilapidated factories. Photos from three collections portray the transition of the untouched landscape to an overgrown and gothic scene. The first photos of the gothic transition come from the “Prairie Images of

The Role of Women in Giants in the Earth

1314 words - 5 pages The Role of Women in Giants in the Earth    Peter Mangus Hagen, a large Swedish immigrant carpenter, pushed back his chair, rose from the end of the long dining table in their kitchen, and announced, "And now for my dessert--."  He walked the length of the table past his thirteen children to the other end, bent his large frame down, and tenderly kissed his wife Maggie, who was fifteen years his junior and mother of those thirteen

Giants in the Earth: A Saga of the Prairie

1948 words - 8 pages Cole Dunbar Mr. Pogatchnik Honors American History/Geography 9 28 May 2014 Giants in the Earth 1) Per Hansa is a man best fit to be a pioneer. He is hard-working, honest, thoughtful, caring, and many other things that help him to get ahead in life on the prairie. Just by the way that he goes about everything with such joy, one can see that his body has been programmed to live on the Great Plains. He takes pleasure in doing his chores and

Football and Faith: Facing the Giants by Alex Kendrick

1137 words - 5 pages from a few expert filmmakers who showed them how to properly make the movie. According to a story about the movie on the Creative COW.net site, writer/director Alex Kendrick acquired veteran cinematographer for NFL Films Bob Scott for the position of director of photography. Facing the Giants was shot with just one camera. Scott equipped the camera with a Pro 35 lens adapter and Panavision lenses. According to Scott, with enough light he knew he

Whispering in the Giants Ear by William Powers

2822 words - 12 pages Williams Powers, an ecotourist activist wrote in his book, Whispering in the Giants Ear, “That which we allow to exist, to flourish freely according to its own rhythms, is superior to anything our little hands create.” Ecotourism is defined as "responsible travel to natural areas that conserves the environment and improves the well-being of local people." Economical Impact Ecotourism plays a vital role in a nations economy. Many factors

Photography and the Civil War

2006 words - 9 pages A. Plan of the Investigation Question: In what ways did Mathew Brady change people’s perception of the Civil War? This investigation evaluates the ways in which photographer Mathew Brady changed the American perception of the Civil War. The focus of the investigation is on the growth of photography during the Civil War, a small bit of background on Mathew Brady, and his involvement on the battlefield

Photography and the impact of the photography on art

1515 words - 6 pages concerns the photograph can be considered as an art. Güler ERTAN suggests that "photograph is an art just because photograph is projecting the modern life in a comprehensive, real and aesthetic way, it also a tool which can express the thoughts, emotions, concepts, dreams and symbols to the people within the shortest time in an efficient way."Impact of PhotographyYes photography is a branch of art, just because photography is not limited to

How did Kodak change its strategy to respond to the opportunities and threats in the photographic imaging market

738 words - 3 pages 3. - How did Kodak change its strategy to respond to the opportunities and threats in the photographic imaging market?In the beginning the strategy followed by Kodak due to a new and a big market of the recording imaging in paper "the photography" was: mass production to lower production costs; maintaining the lead in technological development; extensive product advertising; and the development of a multinational business to exploit the world

The History of Photography and the Camera

1057 words - 4 pages Photography has come a long way from the first camera all the way until today. In this essay I’ll begin by explaining how the first aspect called the Camera Obscura started. The Camera Obscura was first developed and explained in ancient times during the 4th and 5th centuries B.C. It was first developed by the Chinese and Greeks and also later studied by other philosophers in Ancient Times. It is used to create images that are transmitted

History of Photography in the United States

3607 words - 14 pages immigrated.Many women learned the basics of the photographic trade within a family setting, and more than a few inherited a studio business following the death of a father or husband. One researcher, working on a study of women in Oregon photography, makes this claim for family involvement: The most basic conclusion I have come to is that the majority of these women worked with their family in some aspect in their photographic career . The Portland [Oregon

Similar Essays

George Eastman: Founder Of Kodak And The Photography Business

1763 words - 7 pages a business out of it. He was a very successful business man and has "helped to bring photography to the mainstream" (58). He spent most of his life working at this company and in 1888 he registered the trademark "Kodak" which is still commonly used in today's society. George never had a wife or children to go home to; instead, he dedicated his life to his passion.In 1930, he began to have very intense pains due to an irreversible spinal disease

Assignment 1: Kodak And Fujifilm

1514 words - 7 pages Assignment 1: Kodak and Fujifilm When we think about players in the market of photographic films, digital cameras, supplying various products for the photography sector, and medical imaging equipment two key players come to mind, Kodak and Fujifilm. History and Core Business The Eastman Kodak Company, known to many simply as Kodak was created in April 1880 by George Eastman in Rochester NY. Manufacturing dry plates for sale to various to the

Comparison Of Google And Apple: Two Giants In The Business World

1455 words - 6 pages Google is multinational public corporation of United States of America that invested in cloud computing, Internet search and several advertising technologies. Its main business is to develop and host Internet based products and services. The company makes profit through “AdWords” which is internet based advertising program. The CEO of the company is Eric Schmidt. The company was founded by Sergey Brin and Larry Page who are known as the “Google

Trends In The World Of Business Photography

677 words - 3 pages Photography has really changed over the years. A long time ago you would have to cover yourself in a little black blanket and take your picture upside-down. Eventually technology got better, and we made better cameras for photography. We went to a point where you could easily take your own pictures, but would have to get them developed. But these days you can take your own pictures digitally, but it is still a good idea to get your pictures done