Kodak Strategic Analysis

7699 words - 31 pages

KODAK NEW ERAStrategy to SuccessExecutive Management CourseGroup AOmar Mohammed Ali600110790Alyaa Mohamed Abbas600111117Heba Montasser600111119Ahmed Osama600111079Table of ContentsCompany overview ..................................................................................................................................... 3Company analysis ....................................................................................................................................... 3Corporate governance ................................................................................................................................. 4SWOT Analysis .......................................................................................................................................... 5EFAS Excel table ........................................................................................................................................ 7EFAS Narrative ........................................................................................................................................... 7IFAS Matrix ................................................................................................................................................ 8IFAS narrative ............................................................................................................................................. 9SFAS Table ............................................................................................................................................... 12SFAS Narrative ......................................................................................................................................... 12Strategic Formulation................................................................................................................................ 14Strategic Implementation .......................................................................................................................... 17Evaluation and Control ............................................................................................................................. 22Strategic Alternatives ................................................................................................................................ 25Conclusion ................................................................................................................................................ 27References ................................................................................................................................................. 28Company overviewEastman Kodak Company is one of the world leaders in the development, manufacture, andmarketing of both conventional and electronic imaging technology. The business was founded in1882 by George Eastman who is credited with commercializing photography. Originally, the wordKodak didn't mean anything. George Eastman just made it...

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