Kraft’s Strategy Implementation Components Essay

1935 words - 8 pages

Implementing an organizations strategy is a difficult initial process. There are factors to consider, for example: Is this strategy a change from the previous strategy? Is this strategy a difficult change or slight redirection from last? Does the organization have the right people on the bus? Lastly, does management and leadership support the strategy? In this session long project I will discuss the organizational components critical to the implementation of Kraft’s preemptive and low cost strategy.
Organizational Systems
Within the framework of organizational systems there are three systems: business strategy, organizational structure, and organizational culture and rewards. Within Kraft’s organizational systems there is the development and autonomy of the teams. The managers of the teams are responsible for many functions. Such responsibilities include developing budgets. This opportunity creates multiple benefits. One is to create ownership within the teams, create value and ownership within the teams, and provides leadership development for its managers. Managers set out a clear plan, involving target figures for defined periods of time, communicate their targets clearly, motivate employees to achieve these targets, control performance by monitoring actual outcomes against planned targets, and meet the organization’s objectives. (The Times 100, N.d.) Kraft does not stop there. To not set its inexperienced managers up for failure, Kraft ensures that managers have assistance. In order to create cooperation and improved communication individual managers have detailed discussions to achieve collective agreement regarding budget discrepancies, allocations, and lack of funding for expected pitfalls. This opportunity displays Kraft as an organization with a consultative approach to constructing budgets.
Organizational Structure
In 2006 Irene B. Rosenfeld, Chairman & Chief Executive Officer of Kraft Foods, outlined her vision for Kraft. First, she had to re-organize the company to prepare for growth. Rosenfeld and her team completely flipped Kraft's internal organizational model, decentralizing its decision-making and empowering division heads outside of corporate headquarters. (Bhasin, 2011) Kraft made a major change in their internal organizational structure. The new global structure will bring together three organizational dimensions to better leverage Kraft's global scale. This restructuring included; a new global marketing and category development group to accelerate growth and global expansion, a geographic-based commercial units responsible for driving strong results country by country’ and key functions would now be worldwide in scope to increase effectiveness and drive cost savings. All three groups would work together in alignment with the company's five global consumer sectors. (Business Wire, 2004) The spin-off again played a major role in Kraft. Vital decisions included realigning the U.S. Sales...

Find Another Essay On Kraft’s Strategy Implementation Components

Assignment 3

1295 words - 6 pages observed outcomes. When implementation data is collected it allows researchers to more accurately determine the components of the program responsible for observed changes. Assessing implementation increases the quality of evaluation findings because it provides insights into how programs work and why they succeed or fail, rather than just focusing on outcomes. In order to evaluate program implementation Extension educators need to develop an in

Primary Components Strategic Management Process Essay

573 words - 2 pages ).Keeping the internal structure of an organization is very helpful for the long-term life of a business. Strategy Implementation keeps the internal areas of a business running, "process by which strategies and policies are put into action through the development of programs, budgets, and procedures" (Wheelen & Hunger, 2008, p. 16).The final components of a strategic management process are the evaluation and control, the monitoring of

Process Flow Strategies

1471 words - 6 pages businesses produce high volumes of somewhat few standardized products, for which they can make reasonably accurate projections (Reid & Sanders, 2007, p. 77). Examples of services or products produced with a make-to-stock strategy include the manufacturing or wholesale business that supply such things as components, or any type parts of that matter to distribute immediately upon request. The expression 'mass production' is often used to define

Strategic Planning and Strategic Management - University of Phoenix MGT/498 - Assignment

688 words - 3 pages emerged way of performing strategic planning in the organization through initial assessment, thorough analysis, strategy formulation, its implementation and evaluation.” (Jurevicius, 2013). The Primary Components of the Strategic Management Process. “The processes that firms use to develop a strategy can differ dramatically across firms. In some cases, executives do not spend significant time on strategy formulation and strategies are often based only

Using Integrated Marketing Communications

623 words - 3 pages communication is defined as everything that communicates within a campaign. The messages are delivered by elements of the marketing mix and brand experience to create a 360 degree of communication. An IMC strategy includes public relations and media planning with creative elements involved. A few components that can be apart of an integrated marketing campaign are advertising, promotion, public relations, internet marketing, social media, and direct

Enterprise Resource Planning

2322 words - 10 pages While it is difficult for many firms to attain, a comprehensive understanding of all implementation components and how the firm can leverage those components is critical to successful Enterprise Resource Planning (ERP) system management. ERP enables a firm to incorporate every major business process to augment efficiency and sustain a competitive advantage; however, these benefits will not be reaped if an ineffective implementation is performed

Strategy Implementation

696 words - 3 pages consideration of systematic approach; is another suggestion in this field. In addition, it is necessary for the contractual company’s managers to consider quality of the devised strategies as an input for strategy implementation phase; so, it is necessary that a kind of symmetry is established between components of strategic planning and project management indexes as the most important feature of the activity in the framework of contractual companies. Carelessness to this subject may accompany with some difficulties on strategy implementation phase due to the nature of project based organization.

EMR Implementation Part

1792 words - 7 pages EMR Implementation Part II An effective Electronic Medical Record (EMR) is more than a management tool for controlling patient data. Methods used to monitor implementation, relationship between organization’s processes, professional roles, and communications techniques used to address issues during implementation are points to develop in this paper. The essential capability of this system consists in capture data at the point of care, integrate


4605 words - 18 pages . Each functional area should create their own definitions to ensure agreement and commitment. A common source of problems in implementation is that divergent functional perspectives may not be aligned with the overall strategy. Unless these issues are addressed, each area may interpret the plan with a lens of "How does my area win?" rather than "How does the organization win?"Key stakeholders can be engaged in different ways. Aside from events

Murphy Case Analysis

1218 words - 5 pages of add-on techniques to current practices. The company must question why and how it uses JIT and be able to figure out the results of undertaking JIT and incorporate them into its marketplace strategy. By adhering to these guidelines on implementation and instill the knowledge of JIT concept to entire employees at Murphy's, the transition process to JIT will go smoothly and best JIT implementation techniques will be utilized. The pros/cons of

Strategic Marketing Process

1085 words - 4 pages , while flexible approaches are based on scenario planning. Creative, behavioral and incremental uses imagination, personality and power influences, and small adjustments to previously successful strategies, respectively (Proctor, 2000). According to Ferrell and Hartline, there are several components of strategic marketing organizational leaders must consider: planning, implementation, and control (2008). For example, marketing planning must

Similar Essays

Marketing Strategy Implementation In Higher Education

946 words - 4 pages given to strategy formulation with attention on practical implementation seem well-justified. Whether a marketing program fails because a plan was poorly conceived, or a well-conceived plan was poorly executed, in either case, failure is the result. The temptation on the part of marketing strategists may be to focus their attention exclusively on the creative elements of a marketing plan, and dismiss the operational or management components

Strategic Planning And Strategic Management University Of Phoenix Assignment

605 words - 3 pages MGT/498 · Describe and define the primary components of the Strategic Management Process. The Primary components of the strategic managements are the Strategy formulation and the strategy implementation. Strategy formulation covers the mission, external analysis, and internal analysis. The strategy implementation have more areas to cover such as cost advantage, differentiation advantage, corporate strategy, vertical integration, strategic

The Plight Of Genetically Engineered Food

1626 words - 7 pages encouraging genetic engineering would have a positive effect on the environment because it offers a fresh strategy that could save land and protect its integrity while using less energy and providing more nutritious food to serve our growing population. These are some possible long term effects. Regarding short term effects, among other things, if chemical pesticides/herbicides come into contact with people via ground water, direct contact, etc

Strategic Plan Essay

1815 words - 8 pages NAIT Strategic Plan The STR/581 Strategic Planning and Implementation week five individual assignment is to provide a strategic plan for the Northern Alberta Institute of Technology (NAIT). The paper includes implementation plan, strategic controls, and contingency plans. Grand Strategy The grand strategy for NAIT as recommended in the STR/581 Strategic Planning and Implementation week four individual assignment: Strategic Choice and Evaluation