This website uses cookies to ensure you have the best experience. Learn more

Kremlevskaya Vodka In Us. Marketing Plan.

2060 words - 8 pages

I have decided to market a product from Russia to the US.The product that I have chosen to introduce is a premium high end Russian vodka brand. Company's immediate and primary goal is to expand current sales of the company as a whole and fully maximizing its potential in the U.S. markets by launching and introducing a new brand of this premium Russian vodka called Kremlyovskaya Chocolate. Kremlyovskaya plans to accomplish this through the implementation of an aggressive advertising, promotion and marketing plan, by communicating to Vodka drinkers the acknowledged superiority of Kremly Vodka. The company's intent is to efficiently execute the marketing and sales plan to accomplish the sales growth and profitability goals consistent with the financial plan.Other similar products determined include flavored vodka from other competing labels such as Smirnoff Raspberry Twist, Stolichnaya Vanilla, Absolute Pepper and Orange and Kurant. They market these products various ways. First of all, these companies like to sponsor sporting events, have celebrities order their brand of flavored vodka on screen, advertise in print and billboards. The most viable part of marketing these brands are in their retail positioning where the companies try to place their product most efficiently in stores to best attract consumers. Incentives for distributors are created in that they are given a certain percentage of the sale of each bottle. Also, price cut are essential for obtaining and enticing new customers. Lastly, companies like to publicize high rating received by accredited testing groups on bottle labels as well as print ads.Stolichnaya Vodka has sold 55 million cases worldwide in the year 2000. It is currently and since 1999 been the number one selling vodka brand world wide among the top 10 brands in the world. About 50% of its sales are generated outside of Russia. Its price position varies throughout the world and in Russia it is sold at a price below the premiums. In the U.S. and other countries in Europe, it is sold at a high premium price point. Its Russian origin and heritage are positive. However, in Russia and Eastern Europe, especially, counterfeiting of Stolichnaya is a negative, as consumers in Russia search for alternative, reliable Russian quality vodkas such as Kremlyovskaya Vodka. Stolichnaya worldwide is also offered on the Internet at low prices further hampering its integrity. Stolichnaya also offers several flavored vodka line extensions to its core product.Smirnoff Vodka sold 15.9 million cases in 2001 worldwide, and it is the largest selling volume vodka brand other than the Russian vodka sales leaders. Global in status and brand recognition, it is priced at a level typically below the high end of the premium priced scale. Smirnoff is the leading vodka brand sold in the U.S., priced considerably below the imported vodka brands. This brand is very well advertised and promoted worldwide through print and PR.Absolute Vodka is the authentic...

Find Another Essay On Kremlevskaya vodka in US. Marketing plan.

International Marketing Plan: Mission Statement and Objectives: Marketing GE Air Conditioners in India

1237 words - 5 pages An organization that is successful in marketing has invariably started with a marketing plan. One of the first steps for that marketing plan is defining a mission statement, and knowing what the objectives of the marketing plan entail. Team A has opted to market General Electric (GE) air conditioners in India, and will initially define the mission statement and objectives needed for success. Thomas Alva Edison is credited with the founding of GE

Essay in Spanish, Marketing Plan for a Coffee Shop in Latin America

6110 words - 24 pages Análisis del Contexto en que se desarrolla el Plan.A continuación se presenta un panorama de la actualidad del país enfocado desde diferentes contextos, cada uno de ellos contribuirá a determinar la guía para el plan de Marketing de la creación de puntos de venta del Café Gourmet.CONTEXTO ECONÓMICOEn el contexto económico influyen ciertos indicadores como:a)Producto Interno BrutoEl

"What particular factors within the marketing environment would you take into account in producing a marketing plan for MACLEANS (TOOTHPASTE)"

2114 words - 8 pages marketing and the marketing planning process. Before analysing them we shall define the marketing plan. It is this a short-term (one-year) plan which concentrates on specific and quantifiable actions and is derived from a three-year strategic marketing plan (sometimes just called the "strategy") (source:McDonald, Malcolm H. B. (1989)). This is an important recognition for us since it limits the range of relevant forces in the marketing environment and

In the role of a marketing consultant provide an integrated marketing communications plan for a company of your choice

742 words - 3 pages planning system will be used in this report as an initial framework to develop a communication plan for Google Nexus 5. It is one of several ways to develop a marketing communication campaign which consist of all essential elements that any plans must have. The SOSTAC system includes situation analysis (or context analysis), objectives, strategy, tactics, action and control (Smith and Taylor, 2004). With a simple structure made up from series of simple

Marketing plan - RTD cocktail in a bottle (no financials or break even)

4507 words - 18 pages . Products include The Black Douglas Scotch Whisky, Cougar Bourbon, Coyote Tequila, Karloff Vodka, Wilson's Whisky, Akropolis Oyzo and Continental Liqueurs. CSC is transforming its business into a low-cost producer and has repackaged Black Douglas and Cougar RTDs and launched Capri cocktails through its distributor Carlton Special Beverages.The Industry and MarketThe alcohol beverage market in Australia can be divided into six main segments: full

Create a Marketing Plan for a marketed product in your country

2791 words - 11 pages year 2002. Unfortunately, sales started to decline in year 2003.Our partnership with Bintai Kinden Corp. Bhd. has maintained our status as a market leader in this field for the past several years. However, competitors are growing in numbers and competition is getting very aggressive. Therefore, we plan on marketing ourselves aggressively in the coming year. We will produce our first company brochure, which we'll use as a handout at the cyber cafes

A marketing plan for marketing a U.S. product in a foriegn country. Swiffer/Mexico

820 words - 3 pages . Education has become one of Mexico's highest priorities. The literacy rate in Mexico is between 89.4- 92.2%. All of these factors reduce to easy marketing for Mexicans (http://www.state.gov/r/pa/ei/bgn/35749.htm and http://www.cia.gov/cia/publications/factbook/geos/mx.html). The marketing mix will be as follows:Product: Swiffer. Including all of the products in this line; Swiffer Dry, Swiffer Wet, Swiffer Dusters, Swiffer Max and Swiffer WetJet

Marketing Plan for a New Product Launched in Argentina on 2010

4506 words - 18 pages 14Matriz FODA 14Conclusión 15Estrategia de Crecimiento 16Estimación de la Demanda 17Investigación de Mercado 20Objetivos 21Plan de Marketing 21Factores Claves del Éxito 21Estrategias del Marketing Mix 21Producto 22Promoción 26Precio 27Bibliografía Reseña InstitucionalÁngel Estrada tiene una trayectoria de más de 140 años al servicio de la educación y la cultura. La empresa ha

Comparison: Absolut, Grey Goose, & Skyy Vodka

1629 words - 7 pages deep tradition of collaboration with artists, starting with Andy Warhol who painted a picture of an Absolut Vodka bottle. Absolut has continued this tradition of collaborating with artists (painters, fashion designers, musicians) in marketing the Absolut Brand. In addition, they carry over their passion for the arts in the design of their bottles. Recently, Absolut launched limited edition bottles visually representing to customers what their brand

Russian Standard Vodka: Strategies for global branding and expansion into the US Market

2573 words - 10 pages the US. Indeed, production is not the core activity of Russian Standard Vodka. In the meantime, agreeing on an exclusive on premise distributor in the US, Russian Standard Vodka would highlight its super-premium positioning. Then, the company could focus on its activity offering the most added value, marketing. Another strategy would be to put a hold on the vodka activity while developing the banking portfolio. Indeed, the brand image of Russian

Comparison of Two Social Media Campaigns

2278 words - 9 pages onto social media platforms is not enough in today’s increased demand for interactivity in the social media world. Even though social media still allows users to reply or comment, interaction is only effective when communication between two parties is reciprocal. Belvedere Vodka merely used social media as an outlet for advertising, and was stuck within the traditional marketing sphere. They focused on push messaging, and showed no attempt to

Similar Essays

The Marketing M Ix Of Absolut Vodka In The Us

2247 words - 9 pages vodkas have been launched in the U.S.A, single-handedly, resulting in a massive decrease of Absolut's share. "With the number of new vodka brands and the amount of advertising people are exposed to increasing all the time, it's important for us to stand out amidst the clutter," says Eva Kempe-Forsberg, marketing vice-president for V&S Absolut Spirits.BOSTON MATRIXThe Boston Matrix "classifies a firm's products according to their cash usage and

Business Plan For E Marketing Course In Portugal

1505 words - 6 pages are:Introduction to E-marketing: this will include course overview, an introduction to the e-marketing concept, the difference between traditional and modern marketing methods, creating effective communications and brand building strategies, generating customer interest, desire and action trafficking and brand building.E-marketing Planning: this subject will involve an in-depth explanation of the e-marketing mix, core elements of the e-marketing

Marketing Plan For Modcon A Company In Ems Segment

2332 words - 9 pages diversity and recognizes individual contributions; and to help them gain a sense of satisfaction and accomplishment from their work. Support initiative and creativity by allowing the individual great freedom of action in attaining well-defined objectives.2. The Marketing AuditWhat is a marketing audit?Defined by Kotler et al,(Mercer, pg. 517) a marketing audit is an independent appraisal of the internal and external environment in which the company is

Emall: A Marketing Plan For A Virtual Mall In Egypt

4478 words - 18 pages pick and choose all the items you want, and have them delivered to you anywhere in Cairo.Target CustomersMarketing is a very important tool for our Virtual Mall especially that it has no existing body that anyone can see on the go. First of all we have to identify the consumers that we will target with the marketing mix. Our customers are identified as three types of customers:a) Retailers that will have shops on the mall and who will give us a