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Krispy Kreme Essay

783 words - 4 pages

I am writing to you, as I feel that you are in dire need of my brother Elijah Silverman as a product tester. Being the president of Krispy Kreme Donuts, you know that in order to attract new customers, you need new products. If you want to obtain real life data, that can be used to better your company, I would highly recommend hiring my brother as a product tester. He would be a terrific tester as he has vast knowledge of donuts, he has capacity to consume large quantities of donuts, and he is loyal towards the Krispy Kreme Brand. All being said, he would be the perfect product tester, and be the key link that takes Krispy Kreme to another level.

Crullers, sugar topped, powdered. My brother ...view middle of the document...

The positive of this syndrome is that, in the long lab nights trying to perfect the latest and greatest donut; his body can keep up. The job of taste tester demands this quality in a person. How do you plan on constantly coming out with new types of donuts, without constant commitment? It’s not possible. You and I both know how necessary a bottomless taste tester is. Therefore the addition of my brother as a taste tester is a no brainer.

My brother is an avid donut eater. Despite competition, he is loyal to the Krispy Kreme name. If he is handed a donut from a competitor, he will shut it down. Ever since a young age his love for the Krispy Kreme donut has been apparent. At first my mother thought it was just an occurrence that he liked your company’s donuts, but overtime it became a passion of his. My brother remembers the first time he was fixated over the legendary Krispy Kreme donut. He was four and my grandmother brought it over for him. After his first bite he quickly requested another donut. From that moment on his commitment to the Krispy Kreme Company, has become a bond that will...

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