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Kudler Fine Foods Essay

887 words - 4 pages

AbstractIn this paper the author will be discussing the importance of marketing, the development of Kudler Fine Foods by the strategic tactics the company use, where the author believes more research is needed so that Kudler Fine Foods can be successful, and the author will provide an analysis of the strategy tactics that Kudler Fine Foods use.Kudler Fine Food'sKudler Fine Foods, founded by Kathy Kudler is a specialty food store that has a home-base in San Diego California which was opened on June 18, 1998, in 2000 a second store opened, and a third in 2003. The additional stores are located in La Jolla, Del Mar, and Encinitas California. All the stores have 16,000 square feet of space and are located within shopping centers. The store specializes in domestic and imported products from around the world. The stores are divided into departments. The departments consist of: a bakery, produce, condiments, and prepackaged foods (Kudler Intranet, 2003, 2005, and 2008.)StaffingKathy hired a manager and assistant manager to take care of the daily business activities for each of her stores. She works seven days a week not because she has to ensure the stores are well stocked with fresh products. She employs cashiers, stock crews from a local colleges, and specialists who help customers with his or her cooking needs.ProblemProblems that were identified on the Kudler website, suggests that further marketing research is required to establish a definite course of action. The survey was not able to offer an adequate conclusion. Additionally the survey could produce a drift in the outcome of the consumer responses to get more precise data pertaining to a customer likes and dislikes with Kundlers' products and services that are offered. Throughout the survey that was provided the outcome showed that the consumers was displeased, however, additional data is required so the proper actions can be taken. Kudler has to identify her marketing problems and focus on improving her customer's liking. Currently the difficulty appears to be associated with getting the proper research and data needed to increase Kudlers present products and services offered such as food preparation or on her organic food line. Kudler appeared to have missed some steps in the marketing process and this was probably due to her instant success. Kudler Fine Foods lacks a structured plan that would be effective and help lead her in the right decision making process, however, she has formed solid strategic objectives. Kudler would have to continue to be more conscientious of actions she plans to begin. The author believes that the first step in Kudler Fine Foods marketing strategy and tactics should consist of knowledgeable data in regard to healthy eating habits of consumers. By doing this Kudler would be able to...

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