This website uses cookies to ensure you have the best experience. Learn more

Kudler Fine Foods: Marketing And Business Plan

891 words - 4 pages

After analyzing Kudler Fine Foods weakness and strengths, this sole proprietorship company is confronting several situations such as a limited inventory due to perishable goods, and costly payroll and geographic limitations among other issues. Despite these situations, the main issue is the overall management. Kathy Kudler, the owner, is the only person in charge of the purchasing process and other management responsibilities that prevent the geographic expansion and therefore, financial increase opportunities.

Kudler Fine Foods is a gourmet grocery store with the vision to provide customers with the finest and highest quality selection of food products. The first store was successfully established with strong sales from the beginning and continues to grow. Based on the businesses’ current situation, the existing opportunities could be numerous. Considering the company’s strengths of no direct competition, variety of choices, and business concept, Kudler could be placed as a gourmet grocery store leader, and has its own brand or trade mark of products symbolizing high quality. These trademarks can be distributed out of the current geographic area allowing to market the products in order to open doors for future store expansion. Besides having her own trademark, Kathy could create a franchise business of Kudler Fine Foods and convert it in a grocery store chain and have a geographic expansion based on the same philosophy, market segment and culture of the La Jolla location. This option could give her the opportunity to concentrate on just one store and have the time to develop some other areas like the catering services, and for creating a better marketing plan. Also, she could have the alternative in the future of just living from the franchise sales, including a possible quarterly or yearly net sales profit percentage, giving her the option of a complete or partial retirement.

Despite these visions, the owner is facing time management problems. Although Kudler Fine Foods is a small business, the delegation of duties is necessary for business growth. Another possible solution could be the development of a strategic business plan that includes the recruitment of a manager with the knowledge and skills of the food and spirits industry. This manager could bring the experience of how to minimize current unnecessary duties, help run the operations, and know how to deal with the specialty shops manpower turnover. With expert consulting, this manager also could help with the appropriate information technology mechanisms. An experienced manager could help the development of the franchise concept by implementing the current business culture with a better purchase and inventory tracking system.

The fact that the store’s main operations are under the owner’s control is a major concern. The inventory process is one of the things that she...

Find Another Essay On Kudler Fine Foods: Marketing and Business Plan

Kudler Fine Foods Marketing Research Essay

605 words - 2 pages Kudler Fine Foods is a group of gourmet epicurean stores that "has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers" (Kudler Fine Foods). This can only be achieved by making appropriate business adjustments, using the marketing resources available, building a

Marketing Assignment Kudler Fine Foods

1622 words - 6 pages Marketing: Kudler PAGE 6 Running head: Marketing: Kudler Fine FoodsMarketing AssignmentThe following paper will discuss Kudler Fine Foods interest in expanding its business of providing specialty foods in the San Diego metropolitan area to include catering services. The reader will assess Kudlers market research and learn of Kudlers marketing mix, product availability, competitive pricing for the catering service, marketing the catering

Marketing Research – Kudler Fine Foods

1114 words - 4 pages focus of Kudler's marketing campaign. The current plan is focusing on several areas; Research, development, and rollout of new programs, Cooking Classes, Frequent buyer points program, Supplier relations program. Before beginning this plan, Kudler will need to perform research.Marketing ObjectivesKudler Fine Foods has experienced significant growth and wants to expand it's services, improve efficiency of operations, and increase the consumer purchase

Marketing Research: Kudler Fine Foods

984 words - 4 pages Marketing Research: Kudler Fine FoodsKudler Fine Foods has continual growth and is now on the brink of making considerable in-house changes to augment revenue and consumer happiness. Kudler Fine Foods is a gourmet grocery retailer and current market surveys have revealed they have been persistant at exceeding customer's satisfaction in every area except one: the cost of merchandise. By exploring ways to decrease costs Kudler Fine Foods will

Kudler Fine Foods Marketing Research

1964 words - 8 pages foreknowledge of its competitor's plans and to plan its business strategy to counteract their plans (Johnson). Kudler should conduct research on competitors such as Super Suppers, Dream Dinners, and AJ's Fine Foods, who each provide related products and services to consumers. Super Suppers and Dream Diners are among over 200 different meal-preparation businesses in the U.S. who offer a unique experience to consumers, such as teaching them how to cook

Marketing Research Kudler Fine Foods

2654 words - 11 pages . In this paper, this author will justify the importance of marketing research in the development of the new marketing strategy and tactics of Kudler Fine Foods, identify the areas where additional research is needed, and finally, analyze the importance of competitive intelligence is strategy development.Grow business…improve operational efficiencies…increase customer loyalty… These are just a few strategic initiatives companies

Marketing Research: Kudler Fine Foods

2020 words - 8 pages buyers (Kerin, 2006), while helping the seller make a profit by selling the goods, services, and ideas provided by the seller.Kudler Fine Foods' (KFF) mission is to offer the consumers who are "aspiring to purchase the finest epicurean delights" with "the finest in selected foodstuffs and wines" in stores staffed by "experienced, helpful, and knowledgeable" employees (Kudler Fine Foods). KFF' objective is to offer the highest quality products to

Kudler Fine Foods: Disaster Recovery/Business Resumption Plan

9814 words - 40 pages heightened threat of such disasters, there is an increased risk of business disruptions. The inability of a business to quickly resume everyday operations and protect its resources is often detrimental to a business and its community" (Decker, 2005, p. 44). This is one of the main reasons that Kudler Fine Foods has decided to implement a Disaster Recovery/Business Resumption (DR/BR) plan.This DR/BR plan will first examine the steps required

Kudler Fine Foods: Sales Organization plan

1127 words - 5 pages cooperate, the company's strategy will be inconsistent and weak; and execution will be flawed and inefficient. Kudler Fine Foods Incorporated understands the need for a cohesive relationship between its sales and marketing teams. The organization is looking to expand its business by adding a gift basket department. In order to be successful with this new product, the sales and marketing departments will have to work closely. This paper will

Compensation Plan for Kudler Fine Foods

3109 words - 12 pages their mission, vision and culture, and support the company's overall business strategy.ReferencesApollo Group, Inc. (2011). Kudler Fine Foods. Intranet - Human Resources - Job Descriptions and Strategic Plan. retrieved from University of Phoenix, rEsource.BLR (2008). Employee Compensation Red Book. CT: Business & Legal Reports, Inc.Byars, L. l., & Rue, L. W. (2004). Human Resource Management (7th ed.). New York, NY: McGraw-Hill

Marketing Research on Kudler Fine Foods

994 words - 4 pages implemented. Automated system would be recommended as the orders can be placed once a sale occurs and established order with number of items required would be sent automatically to replace sold products.Marketing Plan/ AdvertisingUnderstanding consumer is one of the keys to successful business. Kudler Fine Foods have been able to capitalize on specific niche market. It is essential Kudler continues to develop strategies that promotes growth. Some of the

Similar Essays

Kudler Fine Foods Marketing Essay

1106 words - 4 pages , to Del Mar and Encinitas with a plan to open a fourth store soon. With this newfound growth, the business is focusing on increasing services through new marketing strategies (Kudler Fine Foods, 2007).Marketing ObjectivesIn addition to expanding store locations, Kudler Fine Foods wants to increase its services, develop greater organization of operations, and improve the customer's purchase practice. The eventual goal for the company is to

Kudler Fine Foods Marketing Essay

1751 words - 7 pages Your Restaurant, pg 1). The catering service is usingthe property for extended business and customers should all know of the extra benefits offeredby the store. If an office party of home event, Kudler Fine Foods has an opportunity to becomepart of consumer's work/personal functions. Packages should be priced for all kinds ofgatherings and priced/communicated through free tasting, at store events and at check out.Successful marketing will not

Kudler Fine Foods Communication Plan Essay

1144 words - 5 pages Communication Plan PAGE \* MERGEFORMAT 1 Running head: COMMUNICATION PLANKudler Fine Foods Communication PlanUniversity of PhoenixCommunication PlanKudler Fine Foods (KFF) are providers of the finest collection of quality foods and wines. The advertising objective within this communication plan is to be cost-effective while communicating the KFF message to the correct demographics in a timely manner and displaying the unique advantages the

Kudler Fine Foods Marketing Research Essay

1061 words - 4 pages Kudler Fine Foods 1Kudler Fine Foods Marketing ResearchIntroductionIn January 1998, Kathy Kudler, a Vice-President of Marketing for a defense contractor, got an idea. She wanted to open her own business of a food shop for people who had a taste for the finer things in life. Kathy built a business plan, received financing, and just six months later opened Kudler Fine Foods. They are a specialty food store near San Diego, California and currently