This website uses cookies to ensure you have the best experience. Learn more

Kulder Fine Foods Frequent Shopper Program

974 words - 4 pages

Kulder Fine Foods - Frequent Shopper Program
Kulder Fine Foods wants to create a frequent shopper program to help their customers by rewarding them, but also wanting them to be protected by malicious entities that might want to do them harm. In developing a Frequent Shopper Program, Kudler ne Foods (hereby known as Johnson) will need to implement, and adhere, to strict policies and guidelines that will protect the patrons that shop at the establishments of Kudler. We can also use different modeling structures to find what kind of Frequent Shopper Program works best for Kudler. By contacting an outside agency, such as Management Science Associates, Inc., (MSA) we are able to look at data ...view middle of the document...

The IT security must be regarded in the highest of standards so that the data stored within our computer databanks will be protected. (Britz, 2000)
When the customers are filling out the paperwork, for their Kudler Shopper cards, they will have the option to accept, or decline, the program. The program will describe what legal steps the company plans to do in order to protect them. They can always decide whether or not to participate. We will reiterate, numerous times, that their personal information will be secured and not sold to a third party, and is only used for our marketing purposes only. By letting the customer know, up front, what information we will be sharing, why we need certain information, and how we will be using that information, will be paramount to our success with our customers. The more upfront we are with them, the more they will trust us. We will also ensure that all information, entered into our databases, will be encrypted and all data will be secure.
With all of our security in place, customers lined up, and frequent shoppers ready to go, what does this mean for our owners of the company? According to the Food Management Institute, if a retail establishment has a frequent shopper program, 90% of their customers utilize this system. (Food Management Institute, 2008) With an implementation of a program, customers get a feeling that they are getting a valued service, where we could implement automatic coupon deductions, point-reward systems, or even donations to charities. By give the impression that they are getting value, they will increase the amount of times they visit Kudler. At the same time, we gain value with every purchase they make. Each of their purchases are tracked, and entered, into a database. Within that database, we are able to start tracking what people are buying, at what time of the year they are buying, and how much they are...

Find Another Essay On Kulder Fine Foods - Frequent Shopper Program

Frequent Shopper Essay

882 words - 4 pages sensational way for customers to shop, but Kudler Fine Foods currently does not have any type of e-commerce systems in place which to help maximize business. Kudler Fine Foods website lacks online products ordering, which limitation that needs to be overcome. By implementing the Frequent Shopper Program, it will allow Kulder to track purchase behavior at the individual customer level (Apollo group, Inc., 2006). . This information will be

accounting Essay

1744 words - 7 pages execute its vision. Kudler Foods' strategic objective is to increase loyalty and profitability of consumers (University of Phoenix, 2013). The marketing department has implemented strategies to perform these objectives. They include expanding services, a frequent shopper program, and increased efficiency. To increase the rate of customer purchases and frequency of visits Kudler offers in store parties that will teach customers how to prepare

Technical Architecture Document

1353 words - 5 pages Technical Architecture Document PAGE \* MERGEFORMAT 1 Technical Architecture DocumentKudler Fine FoodsUniversity of PhoenixTechnical Architecture DocumentSmith Systems Consulting (SSC) has been contracted by Kudler Fine Foods to develop a frequent shopper program. Kudler Fine Food's goal with the frequent shopper program is to develop customer loyalty and penetrate new market shoppers while tracking their behavior. Smith Systems Consulting has

Kudler Fine foods

652 words - 3 pages with locations in Lo Jolla, Del Mar and Encinitas. Their success is truly measured by the excellent customer service and the fact that there are few to no competitors in their market. Their objective is expand so Kudler Fine Foods idea is to create a Frequent Shopper Program, which will now use a customer rewards program that will monitor customer purchases allow for better feedback from it's customers.Frequent Shopper ProgramThe Frequent

Kudler Fine Foods

1635 words - 7 pages focuses will provide the benchmarks and goals of the final program.The first focus be benefits to Kudler Fine Foods from this frequent shopper program. The obvious benefit would be to retain existing shoppers while attracting new ones. If this was the sole focus then Kudler would miss the additional benefits that can be developed for marketing, growth and customer analysis. Demonstrating customer analysis Lenius (1996) quotes Peg Merzbacher, a

Service Request for Kudler Fine Foods

4269 words - 17 pages This paper will address the requirements this week five assignment, which is to develop requirements for Kudler Fine Foods Frequent Shopper Program and prepare the paper as a presentation to be delivered to an executive management committee. This paper will, at a minimum, include business objectives with supporting measures of success for the project. A description of current business process/system with identification of scope/boundaries of the

Market and Research Paper

901 words - 4 pages off.Research of new programs would benefit the Kudler business tremendously. Cooking classes, frequent buyer points program, and supplier relations program are all new initiatives. Marketing communications activities include: radio, newspaper, television, public relations, events, and sponsorships. Marketing research expenditures include: market size, food marketing studies, and services benchmarking study.Kudler Fine Foods Sales Plan 2007Delight Our

Kudler Fine Foods - Benefits and Drivers Proposal

1113 words - 4 pages loyalty while appealing to new customers, (Apollo Group, Inc., 2008).In addition to product selection, Kudler Fine Foods also uses customer promotions and advertisement to produce customers and revenues. One customer promotion program is the Frequent Shopper Program to provide discounts and with new customer referral points. Kudler also promotes sales through local newspaper advertisements. Promotional offers are available in all locations at the

Marketing Research on Kudler Fine Foods

994 words - 4 pages taken under consideration for Kudler Fine Foods customers. Some of them include a personal shopper program, which would include a personalized shopping experience and ordering unique products. Another services would include a discount program where customers would open a Kudler Fine Foods credit card and collect points or percentage of spending. This method would give consumers an incentive to continue to purchase products exclusively through

Detailed Design Process and Design Specifications

661 words - 3 pages To make this initiative a success, Kudler Fine Foods, must pay for a major technology upgrade in order to successfully service the number of customers that join the Kudler Fine Foods frequent shopper program. As detailed in the Kudler Fine Foods intranet, Kudler currently uses outdated software and hardware.Novell 4.11 Server, as well as Windows versions prior to XP are not supported or maintained any more. Additionally the use of dial-up

Kudler's Marketing Plan

1055 words - 4 pages introducing parties in the store to exhibit gourmet meals with the proper tools. It also focuses on its frequent shopper program in order to gain its customer loyalty and to track the behaviors of its customers. Another element of Kudler Fine Foods' research is to focus on its internal processes to deliver a better value to Kudler Fine Foods' customers. Through the research, Kudler Fine Foods realized it needed to train its employees better and use

Similar Essays

Kudler Fine Food Frequent Shopper Program

1088 words - 4 pages Kudler Fine Food Frequent Shopper ProgramKudler Fine Foods have contracted Smith Consulting for a difficult task. Kudler Fine Foods currently wishes to incorporate a frequent shopper program for their valued customers. Smith Consulting will address alternative methods for the frequent shopper program while addressing the advantages and disadvantages of each program. Market research in the form of testing and development will allow Kudler Fine

Kudler Frequent Shopper Program Essay

872 words - 4 pages Kudler Frequent Shopper Program One of the main goals of Kudler Fine Foods in its growth is to develop a system to track customer purchases, therefore a frequent shopper program is being put in place to accomplish the tracking while also awarding customers loyalty points for redemption. When creating such system for a company one must take into consideration many factors such as legal, ethical and information security concerns in order to

Kudler Fine Foods Personal Shopper Service Launch

2602 words - 10 pages Kudler Personal Shopper PAGE \* MERGEFORMAT 6 Running head: KUDLER FINE FOODS PERSONAL SHOPPER SERVICE LAUNCHProduct Launch Plan at KudlerJennifer Bartschi, Ed Gyrges, Cindy Heron,Johnny Jackson and Cynthia LampUniversity of PhoenixMarch 15, 2010Instructor - Erica MitchellKudler Fine Foods Personal Shopper Service LaunchThe company's marketing budget's new initiatives is designed to improve the customers' experience include rolling out new

Kulder Fine Foods Strategic Planning And Total Quality Management Practices

1677 words - 7 pages points are redeemable for in-store, high-end gifts, airline ticket upgrades, and specialty foods. The Frequent Shopper Program not only rewards customers but it enables Kudler to track behavior purchases of every customer. The collected data is a tool used to minimize slow moving items and increase inventory turns. The increase of inventory turns will result in increased revenue. The company will use this information as a levering tool for Kudler's