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L?Ch S? C?A Coca Cola Essay

1160 words - 5 pages

Thời gian

sự kiện

chi tiết

Ngày 01 tháng 1 năm 1886

Coca-cola bắt đầu như thế nào?

Giống như nhiều nhân vật thay đổi lịch sử, John Pemberton, một dược sĩ Atlanta, lấy được cảm hứng từ sự tò mò đơn giản. Một buổi chiều, ông khuấy lên một chất lỏng màu caramel-thơm và khi nó đã được thực hiện, ông thực hiện nó tại một vài cửa xuống Dược Jacobs. Ở đây, hỗn hợp được kết hợp với nước có ga và lấy mẫu mà các khách hàng đều đồng ý - thức uống mới này là một cái gì đó đặc biệt. Jacobs Dược đặt nó lên bán với giá năm xu một ly.

Ngày 01 tháng 1 năm 1888

Trở thành một doanh nghiệp

Trong suốt ba năm, 1888-1891, Atlanta người đàn ông doanh nhân Asa Griggs Candler bảo đảm quyền kinh doanh cho tổng cộng khoảng 2,300$. Candler sẽ trở thành giám đốc đầu tiên của Công ty, và là người đầu tiên mang lại tầm nhìn thực sự cho doanh nghiệp và thương hiệu.

01 Tháng Một 1893

Quảng cáo đầu tiên.

Asa Candler G., một người bán hàng sinh ra, chuyển Coca-Cola từ một nhà sáng chế thành một doanh nghiệp. Ông biết có những người có nhu cầu về nước, và Candler hăng say tìm cách và sáng tạo để giới thiệu họ đến với cách giải khát mới thú vị này. Ông đã tặng phiếu giảm giá cho thị hiếu đầu tiên của Coca-Cola, dược sĩ này đã trang bị và phân phối đồng hồ, bình đựng di cốt, lịch và quy mô bào chế thuốc mang thương hiệu Coca-Cola. Người ta thấy Coca-Cola ở mọi nơi và...

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