La Napoli Case Study

3353 words - 13 pages

Introduction
La Napoli, a restaurant that the entire Tom Brown’s Board expected it to provide them with unprecedented success turned out to be a major disappointment. It is the expertise coupled with what appeared to be an extensive marker research of its proposer and founder that instilled unshakable confidence in the prospect of this restaurant. In addition, the board saw this as an opportunity diversify their products to include premium services targeting high end consumers. Undeniably Campio’s informal market research was not misguided, there actually existed a market gap that his business plan could easily fill, or as so it appeared. However, it is probably due to either the wholly disregarding or taking cultural issues lightly that might have led to the undermining of the success this restaurant. Considering Campio was fairly new to the Special Administrative Region (SAR) of Hong Kong business environment, it is highly likely that he lacked the necessary cultural awareness needed to complement his superior technical and culinary skills.
Culture and Organization
Culture is a pertinent issue in the management arena and therefore has been defined in various ways. Nevertheless all definition point out to its three elements which are shared values, beliefs and behavioural norms. Here culture is defined as expectation and belief patterns shared by members of an organization. It is as a result of these beliefs that values which shape the behaviour of individual members of this group are formed (Youker 2004). To better understand this phenomenon, the TMC group have developed a cultural orientation model that categorizes culture into six levels. National/societal, Organizational, identity group, functional, team and individual are what this group have defined basically as the six levels of culture (TMC group 2009).
To be culturally competent, organizations and managers should understand all this levels. By doing so, they will be well positioned to understand their strengths and areas that need improvement so as to manage culturally diversified workforce. Generally TMC beliefs an understanding of culture will help business and individuals adjust to new environment and/or conditions, reduce risk, encourage innovation and capitalize on opportunities by using either the existing cultural similarities or differences (TMC group 2010). This will happen as people get to understand each other and therefore appreciate their differences. On the contrary, failing to understand the culture of the people one is dealing with will lead to various cultural barriers and miscommunication thus distorting efficiency in the workplace. Negative attitudes, stereotype behaviour, biasness among other unfavourable elements might be observed among workers and managers who do not adequately understand each others cultures (TMC group 2010; Charlottee-Mecklenburg 2002).
Analysing La Napoli Case
With this knowledge it becomes much easier to establish the cultural...

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