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Ladies Fashion Clothing Boutique Essay

2381 words - 10 pages

Throughout this essay, a thorough analysis will be made in relation to specific research on cultures of work in a particular work place. The workplace that will be focused on throughout this essay is a ladies fashion boutique. The main argument will focus on discourses of management throughout the concepts of what is considered as work in the retail sector, how the working environment is managed throughout the fashion industry, commitment in the workplace and relationship of teamwork. All these aspects of work will be tied in together to form a research based argument in relation to the fashion boutique. In order to produce a contextual framework of the notion of work, research will be based on primary research from an interview with the manager of the ladies fashion boutique and observations of the boutique. Throughout the use of the interviewing being incorporated into this essay, theoretical concepts and scholarly articles will be used to back up the focus on discourses of management within the perspective of what is considered as work in the work place. Due to ethical reasons, I will be making reference to the manager of the boutique by the name of Anna.

In reference to the notion of work within the ladies fashion boutique, before focusing on that, firstly a brief overview about the company, the workplace and what it provides to customers and the fashion industry. The ladies fashion company offers a diverse range of fashion clothing and accessories for contemporary Australian woman. The wide clothing range caters for women that are 25 years of age and up as well as offering sizes ranged from 8 to 16 to suit their individual needs. The retail sector has become a significant focus throughout the fashion industry and the way work is structured around it.

Work within the retail industry needs to be efficient in order to create a successful working environment for both employees and customers. According to the United States Department of Labour, in their book on work, in relation to the retail sector, they claim that “whether selling shoes, computer equipment, or automobiles, retail salespersons assist customers in finding what they are looking for. They also try to increase the sales by describing a product’s features, demonstrating its uses, and promoting its value” (2011, p.543). Alternatively, in the case of this ladies fashion boutique, Anna and her team focus on forming a successful customer base and sell customers clothing in order to suit their needs. Within retail, the customer is always a significant factor. In order to meet the customer’s requirements, the notion of work by the employee needs to be efficient within the workplace in the way they sell and promote the particular product. For instance; if an employee is selling a white linen dress from the fashion boutique to a customer, then in order to successfully sell that dress, they would need to ensure it is the correct size and style that suits that particular customer....

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