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Final International Marketing Plan Essay

5475 words - 22 pages

Within the last five weeks Team A from the International Marketing class MKT 450 has been working on an International Marketing Plan directed towards an international demographic. Team A decided to market portable air conditioners made by General Electric to the country of India. Considering India's climate and the popularity and experience of General Electric, Team A decided that this would be a good product to promote.Within our research we have learned about India as to what their culture is like and the living conditions in the more populated cities in India. With this data the launch of the portable air conditioner in the Northern Plains of India, specifically in New Dehli. The cost of the air conditioner will depend on the supply and demand of the product within the area as well as the costs it takes to produce the air conditioner itself.There are also many issues that we have found within our research, for example the interest in our product. Even though a portable air conditioner would benefit the citizens of India greatly, the interest in owning one is not as strong. In knowing this, we are prepared for ways to make the air conditioner appealing (such as small size) to our demographic as well as convenient for them.Considering that the United States and India are on good terms as well as the growing community that India is experiencing, the acceptance to new technologies and benefiting appliances should become greater. We expect that the portable air conditioner will become popular over time with the rising temperatures and the need for comfort.Final International Marketing PlanMarketing products or services to the public can be a difficult task in a domestic target area. Marketing internationally to other countries is a whole new ball game. While it may be assumed that the marketing paths made would be similar, there are many aspects that need to be looked into when trying to sell your product overseas. For example, you need to know information on what the country is like in regards to culture and climate, demographics and laws. The following pieces together the information needed in promoting portable air conditioners made by General Electric to the country of India.IndiaIndia is a country in South Asia with a population of 1.3 billion, the second largest in the world. According to Keegan and Green, "India has the youngest demographic profile among the world's largest nations: more than half its population is under the age of 25" (Chapter 7, p. 2). India's population includes 200 million middle-class people. Based on per capita income, India is considered a lower-level economically developed country; however, the market potential for many businesses is larger than the size of entire developed countries (Keegan & Green, 2005).India's vast population speaks 14 official languages and many more unofficial languages (Cateora & Graham, 2007). Twenty-five percent of India's population lives in urban areas. India's weather varies but...

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