Final Strategic Plan And Presentation Essay

3094 words - 12 pages

Final Strategic Plan PAGE \* MERGEFORMAT 1
Running head: FINAL STRATEGIC PLAN AND PRESENTATIONFinal Strategic Plan and PresentationBUS/475University of PhoenixStrategic Plan, Part 1: Conceptualizing a BusinessEvery business company eventually goes through changes, whether it is developing a new business or changing the direction of a company, the fundamental goals and values need to be determined before any changes can occur. Determining the values and vision of a company is crucial to its future. This paper will provide a description of Doggies World's business vision, their values and mission and how that determined their strategic direction.About Doggies World, this facility will be a place where a dog owner can come and purchase anything that has to do with dogs. You will find, dog toys, food, grooming, training options, medicine, and pet advice and most importantly this will be a place where owners could bring their dogs to socialize with others. In the facility there will be two sections one sections will be for simple dog socialization and the other will be an area where kids and families can rest or wait for their dog to finish being groomed or trained. The family area will provide water and a small play area for children, making the facility suitable for families as well. Doggies World wants to encourage dog owners to know the importance of socialization and want to provide a safe place where dogs can learn how to do so. All employees at Doggies World will be certified dog obedience trainers; their responsibility is to assist the dog owners with any tips or to simply help control aggressive behaviors. With the products and services that Doggie World plans to provide Petsmart and Petsco will be no competition.First, a mission statement needs to be created. According to the Center for Business Planning the mission statement should be clear and succinct representation of the enterprise's purpose for existence (Business Resource Software, Inc, 1994). The reason of a mission statement is to support the significance of the company. In the mission statement the intention of the business that relate with the product or service offered are distinguished. The Doggies World will provide services to both the owner and the dog. Services provided are dog training, grooming, dog food and supplies. The business will provide activities for the dogs and the dog's family. Doggies World mission is to bring families together by helping them build relationships with their pets, and bringing knowledge to the community on how to raise a healthy dog.Doggies World must also create a vision statement. The vision statement describes the businesses goals for the company's expansion. "The visionary goals are the lofty objectives that the firm's management decides to pursue" (QuickMBA, 1999). The vision of what the business wants to provide for the workers and consumers, all of which need to be accomplished in order to become the company that is envisioned. Doggies...

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