This website uses cookies to ensure you have the best experience. Learn more

Study On Organised Retail: Pantaloon Retail Industries Limited

2399 words - 10 pages

Target Company: Pantaloon Retail Industries LimitedIndustry: Organized RetailAnalysis of the IndustryIndian Retail Industry is undergoing transformation. The consumer demographics and lifestyle is changing. There is an increase in purchasing power, greater investment in real estate development and availability of sourcing options from with in India and abroad. This is driving the change from unorganized, small and local players like grocers, convenience store, paan-beedi shops to organized retail which stands for modern formats like shopping malls, supermarkets and department stores.The traditional unorganized Indian retail industry, consists of over 15 million outlets, is estimated to provide employment to over 18 million people. The retail market pegged at USD180 billion (2005) has been growing at a steady rate of over 5% per year and accounts for around 10% of the country's GDP. Organized retailing is estimated to represent USD6.7 billion, accounting for only close to 4% of the overall market. The top ten cities account for 96% of total organized retail, of which the top six cater to 82%.The jump in organized retail industry from 1 % of total retail market in 1999, to representing 6% of the total retail market in 2005 shows the tremendous growth that this industry is undergoing currently.Demographic and Macroeconomic characteristics of India which influence the trend in favour of organized retail are:1.Large and growing population: Indian population is 1065 million and is expected to grow at 1.7 % this year. It is a young population with 35 % of the people below 14 years of age and median age as 24 years. Youth are generally early adopters of modern products and concepts, thus a promising consumer base for new retail formats.2.The income and buying power is on the rise: The per capita income has steadily been rising. (Refer appendix table 1). The number of households with income of over Rs 45000 per annum was expected to grow from 58 million in 1999-2000 to 81 million by 2005-6 (source: The marketing whitebook 2003-4, Business world)3.Propensity to spend: Fuelled by better job opportunities and increasing per capita income the urban consumer spending on lifestyle items like clothes, eating out has increased while saving and investments are on a decline. Global travel and media exposure have exposed Indians to western lifestyle and has generated a demand for 'international shopping experience' which organized retail formats provide4.Brand consciousness: Greater purchasing power, nuclear families, double income households and increased exposure to media has reduced the price sensitivity and created brand consciousness. Indian population is now willing to pay a premium for branded lifestyle products.5.Increase use of credit cards: Credit cards have become widely used, so the proposition of credit from the kirana stores has lost the edge, and greater convenience of paying through the card becomes important.Potential of organized retailThough...

Find Another Essay On Study on Organised retail: Pantaloon Retail Industries Limited

Effects of Sales Promotion on Retail Buying Decisions

1508 words - 7 pages consumers there by resulting increased sales. The Pantaloon Retail India Ltd. (Big Bazar) leave no stone unturned to woo the consumer in various festive seasons. The Drivers of various festive Bonanzaoffers two major types of schemes to their consumers. One is to cash in on increased festive season spending and the other one is more bottom-line driven, loss making stores looking wipe out losses. Retail stores utilises festive seasons to liquidate

The Impact of Retail Store Atmosphere on Consumer Behavior

847 words - 3 pages Literature Review The environmental psychologist focuses behavior in two dimensions which are: Approach and Avoidance (Turley & Milliman, 2000). A famous study by Mehrabian and Russell (1974) also classified all behavior as approach and avoidance. Approach is all the positive behaviors that directed to an environment. As research focus is on the retail environment, this will include desire to interact with others in the store, enjoy the

The Influence of Sam Walton on the Retail Industry

1217 words - 5 pages . Risk is a part of business and sometimes incorporating new ideas can either break or make a company. When Walton started working at other retail stores after college where, he was not fit for retail business. He joined J. C. Penney after graduation, but was belittle by his line manager with the immortal words, “Maybe you’re just not cut out for retail, son” (Brown, 2008, 233). Undeterred, Sam become an aggressive, ruthless bully on cost

A Study of Culture in Retail Industry: Core Values and Concepts

5068 words - 20 pages workplace behavior across all industries.Every organization has a culture that, depending on its strengths, can have a significant influence on the attitudes and behavior of organization members. Thus, the project, "A Study of Culture in Retail Industry: Core Values and Concepts" has been carried out with the aim of acquiring an in depth understanding of the role of culture and highlighting the differences in organizational cultures across three

A Study of Culture in Retail Industry: Core Values and Concepts

5068 words - 20 pages workplace behavior across all industries.Every organization has a culture that, depending on its strengths, can have a significant influence on the attitudes and behavior of organization members. Thus, the project, "A Study of Culture in Retail Industry: Core Values and Concepts" has been carried out with the aim of acquiring an in depth understanding of the role of culture and highlighting the differences in organizational cultures across three

A Study of How Branding Drives the Interior Design of Retail Stores

916 words - 4 pages With quote on the importance of Interior Design within retail environments ever increasing, the question of what drives design in this instance is often the branding of individual stores. In order to confirm this hypothesis, I will conduct a literature review of recent collaborations within interior design and retail companies, before undertaking a critical case study of high end store Anthropologie, recording photos, observations, and customer

The Impact of Interior Atmospheric of a Retail Store on Consumer Behavioral Intentions

1002 words - 4 pages VIII. METHODOLOGY This research was carried out across two cities of Pakistan namely Islamabad and Rawalpindi. The aim of this study was to identify the impact of interior atmospheric of a retail store on consumer behavioral intentions. Population selected were therefore were the customers who are into shopping. The target population was the customers who were located in the area of Islamabad and Rawalpindi. Convenience or non probability

BUSINESS LAW - Positive impact of Canada's Privacy Legislation on my future retail business

1396 words - 6 pages Positive impact of Canada's Privacy Legislation on my future retail business.Privacy deals with protecting personal information. Nowadays, a major business challenge consists of maintaining the privacy of any individual's personal information. As business procedures advance, more and more personal information is being collected and used. As a result, the privacy of personal information has become more vulnerable and is a critical concern for

Supermarkets In India: Is India Ready to Open Its Golden Retail Gate for the World? A Case Study

8744 words - 35 pages into qualitative, quantitative and mixed. The difference between quantitative and qualitative research is just as the name suggests. Quantitative study analyses and presents data in the form on numbers whereas qualitative study analyses and interprets information that cannot meaningfully be quantified (Patel and Davidsson, 1994).There are a few organizations in India that have conducted research on the organised retail sector as an industry such as

Case Study on Baker Company Limited--Loss Carry Forward

927 words - 4 pages INTRODUCTIONBaker Company Limited (BCL), a retail business, was founded in 2003 and was able to accumulate small profits in its first and second year of operations. However, the economy was hit with a recession in 2004 which resulted in slow consumer spending. The recession caused several retail companies to go bankrupt, but BCL managed to stay in business. However, BCL suffered some operational losses in 2005. As a result, BCL's management team

Mid ARM-a case study on computime limited

798 words - 3 pages Riphah International University, Islamabad.Program: MS IBFSpring 2014 Mid Term Examination Course :- (Advance Research Methods)Time Allowed: - 90 MinutesDated: - (10) -04-2014 Marks: - 100Name: - _____________________________ Regn. No: - ___________________Note: - Don't write anything on Question Paper except your name & Regn. No.Note: Select only one case study after careful reading. Attempt it individually with integrity. Any words found

Similar Essays

Organised Vs Unorganised Retail Essay

934 words - 4 pages estimated to constitute 7.2% of Total Indian Retail Market by the end of CY2010, up from about 5% at the end of CY2008. Organised Food Retailing in India has immense potential and is expected to grow at a CAGR of around 60% over the next five years and account for 1.5% of the Total Retail sector by CY2010E. Major players in this segment are Reliance Fresh, Spencer's, RPG's Foodworld, Pantaloon's Food Bazaar and Subhiksha

A Comparative Analysis: Collaborative Planning And Agile Supply Chains In The Uk Construction And Retail Grocery Industries

2083 words - 8 pages AbstractThe UK Retail Grocery and Construction industries are at very different stages in their supply chain management development. Collaborative Planning is seen as a key approach in integrating the supply chain to improve efficiency. It has been widely deployed within the retail sector although there are barriers to its adoption into the construction industry a less formalised approach could be successful. The Agile approach focuses on

A Case Study Retail Electric Provider Bankruptcies

1809 words - 7 pages A Case Study - Retail Electric Provider BankruptciesTexas Commercial Energy (the "Company" or "TCE") filed for bankruptcyprotection on March 6, 2003 in the Southern District of Texas following a sudden anddramatic rise in the price of wholesale electricity. TCE is a Retail Electric Provider("REP") serving commercial and light industrial customers in the region of Texasadministered by the Electric Reliability Council of Texas ("ERCOT"). TCE

The Impact Of Snowboarding On Retail Marketing

1836 words - 7 pages The Impact of Snowboarding on Retail MarketingNovember 9, 1996Marketing 388Introduction:The ski industry has been around since the beginning of the century. Since that time the retailing industry of the ski world has been on a steady increase. At the beginning of this decade the increase began to skyrocket. However, skiing was not the reason for the growth. The reason for the dramatic increase in industry sales in the retail world of skiing was