DATE: April 03, 2014
TO: K. Voltan, Vice President
FROM: Rob Geis, Marketing Executive
SUBJECT: Higher Demand for Non-Animal Tested Cosmetic Products
L’Oréal Canada and Animal Testing
There has been some controversy regarding L’Oréal Canada and their use of animal testing in their cosmetic products. For certifications regarding safety, we currently possess 86% of manufacturing facilities that are either OHSAS 18001 or VPP certified. (L’Oréal Canada, 2014) Safety is a priority for us at L’Oréal Canada to ensure that our products are safe for our consumers so that they can enjoy the beauty of our cosmetic products. Health Canada has stated that science has not advanced to the point where they feel comfortable banning animal testing in the cosmetic industry, but that animal testing is not required for cosmetic products. (Bendall, 2011) However, the European Union has recently passed a Cosmetics Directive in 2009, which bans the use of animal testing in the cosmetic industry. The Cosmetics Directive bans the testing of finished products, ingredients within a product and the marketing of a product that has been tested on animals. (European Commission, 2014) As a result of these changes in Europe, it is important for L’Oréal Canada to consider alternative methods to animal testing for business to continue with countries in Europe, and so that consumers will feel more positive about purchasing our products due to them being cruelty-free.
PROBLEM (BACKGROUND INFORMATION)
Issue Involving Use of Animal Testing
There are many issues involving L’Oréal Canada and its involvement in animal testing. Many consumers feel strongly about animal testing because it is inhumane, therefore they do not wish to purchase products that have been tested on animals. We should focus on making it our priority to avoid the use of animals in our research so that our cosmetic products are cruelty free, because the public’s views on banning animal testing are very strong. (Humane Society International/ Canada, 2013) Recently, Europe has banned the use of animal testing in cosmetic industry which is going to affect our business in L’Oréal Canada. It is important to remember that the cosmetic products that are developed in Canada must comply with the regulatory standards of the jurisdiction that those products are going to be sold in. (Bendall, 2011) Thus in order to continue business with Europe, we must ensure that our products are cruelty-free and contain no ingredients that have not been tested on animals. Studies that have been conducted to focus on the three R’s of ethics known as replacement, reduction and refinement for animal testing and have found alternative methods that are more accurate and faster at achieving the results regarding safety of cosmetic products. (Bendall, 2011) Europe uses these alternative methods in replacement of animals to regulate the safety of their products. It is important for us at L’Oréal Canada to consider the use of...