Life Cycle Management Analysis

1088 words - 4 pages

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Life Cycle Management AnalysisDoreen YoungAxia College of University of PhoenixFor the past years we have seen how APPLE Computers Inc. has not only introduced the IPod into the market for music players, but created the new must have pop icon. The following is a brief analysis of the product life cycle of iPods. IPods were first introduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer, iPod is a brand of digital audio/video players that stand apart from the rest due to their user friendly interface and sleek design.IPods were first introduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer, iPod is a brand of digital audio/video players that stand apart from the rest due to their user friendly interface and sleek design. Customers can carry their entire music collection and more in their pockets. Although Apple Computer already had a huge following of loyal customers, the iPod has created a new generation of Apple fanatics that simply cannot get enough of the iPod and all of the iPod attachments that have since developed.Competition is also quickly increasing as new players are being incorporated into the market. Some of the main competitors include Creative Technologies, Dell and Sony. All of which create similar players that incorporate design and functionality. The first casualty that fell to the iPod was the IRiver Rio that could not compete with the loyalty people have for Apple.Part of the iPod secret is the iTunes software. This is a platform where you can download music into your iPod and organize the files. It offers a library of over three million songs from very diverse genres of music. Others have tried to mimic this concept but have not been able to create the following that iPod has. An example of these failed ventures is the Sone Connect store which is attempting to offer Sony's Minidisc player as an alternative to Apple's iPod.Even Wal-Mart, Amazon.com and Tower Records are also seeking a piece of the action by selling individual songs for a cheaper price than iTunes by adding these retailers the market is growing and becoming more and more competitive. It can be a safe assumption that Apple's iTunes internet downloadable music will partly replace the traditional channels through which music had been distributed in the past.It is evident that since its emergence into the market this little monster has gobbled up the market share of digital music gadgets. Apple has been able to directly penetrate the market and enable a quick adoption for the iPod. Now the iPod defines the category of personal music players and sets the standards for their innovation.This cycle has new product development, market introduction, growth stage, mature stage and decline that ultimately lead to market termination. It is difficult to picture a decline in iPod sales since they are so...

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