Literature Of How Social Media Help Business Become Successful Bournemouth University Literature Review

2350 words - 10 pages

Course code:PM504 Student number:73239
Literature Review
In recent years, the Internet has become integrated into the daily lives of all of us and social media has become an important part of our lives. As a result, it has also become a marketing tool for many businesses and helps businesses grow new users, retain older consumers and grow their business by making effective use of online social media outlets (eg: Facebook, twitter, youtube, etc.) Brand brings strong motivation. In addition, academic researchers are constantly exploring various topics related to social media, including word of mouth (WOM), online social presence, user generated content and product reviews to stimulate sales, and online content. In essence, social networking is highly used by consumers and continues to grow. As of September 2016, about 1.79 billion people are active Facebook users (Facebook 2016). In the United States, 30% spend online on social networks and social media sites (Mander 2016). Given the widespread use of social networks, it is important to understand how this relates to another popular and economically important online activity. Although businesses are increasingly using social networks in their marketing strategies, IBM research shows that social media has little impact on e-commerce and online sales of social media sites (Del Rey 2013; Gara 2012) are only 0.34%. However, other industry studies show there is a positive relationship between sales and consumers as well as social media such as Twitter, Pinterest and Facebook (Bercovici 2013). In this article, we will clarify this point by answering questions raised in the research proposal to demonstrate that the rational and correct use of social media play an important role in business development.
1.How has social media affected customers decision.
Despite social media was initially only a platform for people to share opinions, insights, experiences and perspectives with each other. But now, social media has evolved to become more influential. Especially for a business, social media has been considered an important part of marketing strategy. And for good reason, according to Sprout Social, 74% of shoppers make buying decisions based on social media. And this shift is not specific to B2C. B2B business also benefits from the purchasing power of social media. Next, I will examine how social media markets consumer buying decisions by detailing the following points.
1.1social media influencers reviews
Social media influencers are individuals or groups that is known and understood by people online, and they have strong influence and followers. For example, they post a post as Instagram about their favorite product and their fans will be looking for more information about the product. Even some network influencers are focused on sharing certain types of products such as cosmetics, skin care products, clothing, electronics, and more. However, their followers are some of those interested in these products,...

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