Logistics Essay

3591 words - 14 pages

AProject ReportOnCase Study : Corwin CorporationSubmitted To:Prof. A. B. RajuSubmitted By:Chirag Shah (M00117)Ravi Mistry (M00146)Hitesh Chotara (M00132)EXECUTIVE SUMMARYThis report has been prepared to examine the reasons why the Peters/Corwin project, instigated in late December 2011, was terminated during the testing phase by the client. This led to financial loss for Corwin and cessation of relations with Peters, an important customer. Corwin has long-standing internal protocols with regard to project selection around product-based initiatives from outside clients. However, in this instance, these measures were entirely overlooked.Thus, the project failed to meet the brief due to lack of proper management at the initiation and execution stages. This analysis points up three major areas of concern, namely: project selection (includes staff competencies); managerial support (includes organizational culture); and communication issues (for internal and external stakeholders). Out of the discussion, conclusions were drawn which then helped formulate practical recommendations to address issues raised now, and to ward off future repetition. INTRODUCTIONThis report seeks to isolate the reasons why a recent collaboration with Peters Company (PC), a company with which Corwin Corporation (CC) had an established and healthy working relationship, floundered. Not only did CC lose out financially but its future potential revenues from Peters have been jeopardized. CC's strong reputation has received negative publicity at a time of global recession. The investigation was tasked with examining the actions of relevant employees in the context of standardized procedures and technical operations. It was also possible to compare this project with historical projects of a similar nature.Due to the breakdown in the relationship with PC, our consultants were unable to glean data from that quarter which may have led to a fuller understanding of the events. Our consultants based their conclusions on the fact that all Corwin staff normally involved in external projects had appropriate knowledge and skills. Despite some strictures, the overarching conclusion reached by the report is that, in reality, the project never had any chance of succeeding. This was due directly to company procedures that were not complied with from the outset. On a more positive note, the timely examination of all the events, together with the honest and open input from CC staff has been worthwhile in terms of lessons learned for future application. DISCUSSION AND ANALYSISCC had built up an international reputation with their production of well-known, good quality rubber products. A contributing factor to CC's success was its preference for extending their markets rather than engaging in specialty manufacturing for outside companies; it had a competent policy in place to evaluate such approaches. CC had a small Research and Development (R&D) section which monitored technology to enhance the...

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