For purchasing/ procuring raw materials
the Group selects supply source ;
It prepares purchase timing and quantities.
For its products protective packaging are designed for handling, storage and protection from loss and damage agro firms specifies aggregate quantities ,sequence and time of production ,schedule supplies for production/operations .For information maintenance Information collection, storage and manipulation, data analysis and control procedures are followed.
5.02 Company Responses and Adjustments
Some agribusiness firms are managed by a multidiscipline team. It prefers to own brands rather than physical assets.For attracting customers, all products are available on the Internet. Consumers can access pictures of products and click to order and pay. Business-to-business purchasing is growing fast on the Internet.
5.03 Market responses and adjustments- Lesson Attributes
Major marketing themes of the agro products are;
To focus on transactions to building long-term, profitable customer relationships. Companies focus on their most profitable customers, products, and channels.
The company offer to deliver a constantly needed product on a regular basis at a lower price per unit to capture the customer’s business for a longer period.
For gaining market share the company emphasizes on building customer share by offering a large variety of goods to existing customers.
They train the employees in cross-selling and up-selling.
The company’s marketing is facilitated by the proliferation of special-interest magazines, TV channels, and Internet, news groups.
For creating customer database, the company collects sales data about individual customer’s purchases, preferences, and demographics and profitability.
Companies apply data mining techniques to discover new segments and trends hidden in the data.
The company heavy relies on communication tools such as advertising or sales force to blending several tools to deliver a consistent brand image to customers at every brand contact.
The company thinks intermediaries as customer, treating them as partners in delivering value to final customers.
Salient Issues and Impediments
SME Agri food manufacturers observe that the customers increasingly expect higher quality and service and some customization. The customers perceive fewer real product differences and show less brand loyalty. They obtain extensive product information from the Internet and other sources, which permit them to shop more intelligently. They are showing greater price sensitivity in their search for value.
SME manufacturers in Bangladesh are facing intense competition from domestic and foreign brands, which is resulting in rising promotion costs and shirking profit margins. They are being further buffeted by powerful retailers who command limited shelf space and are putting out their own store brands in competition with national brands. For this store-based retailers...