Addiction is a very common psychological problem that is faced by people around the world. According to APA, addiction is defined as a condition where the body craves for the substance that it abuses so that feeling of pleasure is fulfilled. In the current scenario, the case of shopping addiction can be described as the sense of pleasure that is experienced upon purchasing of items. This is a serious issue that is seen in all parts of the world and more commonly among women. Although the precise reason behind the compulsive shopping behaviour is not clearly understood, there are few theories that connect the psychological, as well as social aspects of this addiction.
In the following discussion, we will talk about Jody who is a young woman with addiction to shopping of goods. She has a brother, Nick, who is 5 years younger than her. In their early years together, they spent most of their time with babysitters which later they dropped as they got older. Jody soon moved out, and Nick rarely got to see her. Upon their brief meetings, all she would talk about was her trips to expensive pubs or some exotic holiday spot and shopping. Here, we will try to find the biological and social perspectives on Jody’s condition.
Whenever we buy something, it is for the psychological value rather than the intended use. Either we want to flaunt it so the people around notice and express their feelings whether good or bad, or to attract the attention of someone special, believing that the product will help achieve that. This effort to improve the self-esteem or image can have both positive and negative consequences. Case over here is for the negative side which leads to uncontrolled, unnecessary purchases that not only affects the mental health, but also becomes a financial burden for themselves or the family. The proper medical term for this addiction is ‘compulsive buying’, which is characterized as a behavioural disorder for compulsive thoughts, and sudden urges to obtain stuff, that will not necessarily be useful to the consumer and result in significant financial problems (Dittmar, 2005).
In another report, Twerski j. A. (1990) said that shopping addiction, also known as compulsive buying disorder, is a medical condition where obsession with material shopping is seen. This behaviour goes beyond typical purchase and is psychological in nature. Symptoms include obsessive shopping, spending money when there is emotional distress and need to purchase excessive and unwanted items and feelings of stress when, not shopping. People who suffer from compulsive shopping disorder suffer from financial problems and they tend to have trouble in maintaining healthy relationships. Upon getting caught or notices, shopping becomes a more secretive act.
The number of times an action is repeated, it sets off the reward circuit in the brain, which works similarly for sex, sugar and other behaviours with pleasurable sensation. The areas of the brain...