Pay Attention to the Commercials
Don't go to work! Don't go to school! Stay home tomorrow and watch some TV. Daytime television commercials can be classified into who they are being marketed to. Businesses realize who will be watching TV between ten a.m. and two p.m. so they target their ads to these TV watchers. The majority of the viewers between these times are the stay at home moms, out of work people, and the people who stayed home from work sick. The only reason that I pick up on such a minor detail as this is because my goal is to graduate from college with a major in marketing. I watch commercials and laugh when I see the approach used by some businesses to get the attention of their consumers.
Women tend to watch talk shows and soap operas, so commercials during these programs are marketed to the stay at home mom. These commercials are for toiletries such as diapers, toilet paper, and paper towels. Cleaning supply commercials show happy women doing the dishes while using Dawn and mopping with Pinesol or Mr. Clean. Another type of commercial aimed to stay at home moms is for snacks. Hoping that moms will buy these after school snacks, commercials show children being able to help themselves so the moms have more time for other things. The new commercial for microwave pasta does exactly that by showing how easily kids can make a meal that's better for them than cookies and chips. Other types of products that moms may be more inclined to purchase are peanut butter, bread, juice drinks, and products that children want in their school lunches. The commercials for these products try to show how much healthier they are for children than the competitor. Juice boxes always claim to be made with real fruit juice when they really only have about 5%, but moms are looking to give their children the very best. There are some commercials targeted just for the mom in mind though, such as: Jenny Craig, Weight Watchers, and cereals that are good for you like Special K. Moms who do not have much time on their hands need an easy way to lose weight, so when they see these commercials they may think it will get them a little thinner without the effort of committing to a gym. Lastly, there are commercials for hair color, shampoo, conditioner, and makeup. Herbal Essence chooses to show how using their product will take you away from all the hassles of the world when you use it. What mom wouldn't want that?
The other audience watching shows such as Judge Judy and Moral Court are the out of work people. This audience is kind of a slacker who lays around the house all day not motivated to find a job or do much of anything except flip through the channels. These people aren't interested in what they can buy so they need different advertising. This is where the chiropractors, lawyers, ideas/patents, and college commercials come in. Zero down! No credit, bad credit okay! If you're an accident victim we'll work for you! Discount fees, not discount service!...