Lung cancer awareness ad Essay

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In our society we are exposed to somewhere between five hundred and six hundred advertisements a day whether we consciously notice them or not. Since we are exposed to so many advertisements every day, companies have to get creative for us to pay attention to their advertisements. One advertisement that certainly caught my attention was one I saw online from the Lung Cancer Alliance of America. In the series of advertisements, called “No One Deserves to Die”, shows stereotypes such as hipsters, cat lovers, people with tattoos, and the genetically privileged, among others, with large print with the words “(stereotype) deserves to die.” On their website, the advertisement goes on to say, in smaller print, “If they have lung cancer.” According to the website of the Lung Cancer Alliance of America, the advertisement was meant to bring awareness to the public that many people do not do anything to cause their lung cancer and that it can happen to anyone. Although it caused uproar in the process, this advertisement was successful in achieving its goal: raising public awareness about the causes of lung cancer.
The way the cancer awareness advertisement appeared to the public first was one of the major causes of the negative reactions from the public. The series of images were located on bus terminals and telephone booths in large cities including New Orleans, Seattle, New York, and Chicago, and all they read was “(stereotype) deserves to die.” The posters had no mention of what the campaign was for other than an address to the companies website. Later, “the killer” was revealed on the advertiser’s website, NoOneDeservesToDie.org. These posters confused and upset many people living in the areas and caught the attention of news outlets all around the United States. Although the advertisement made more sense after “the killer” was revealed on the cancer alliance’s website a few days later, some members of the public still found it offensive. According to Times Magazine’s website in an article by Everett Rosenfeld, the advertisement was meant to bring people’s attention to the causes of lung cancer and to raise money benefitting lung cancer research. In an interview with the vice president of strategy for the company Laughlin Constable, the...

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