Management Essay

3643 words - 15 pages

Initially the original model of marketing includes 4 P's which are Product, Place, Promotion and Price but over the years the no of P are increasing and now there are additional P's added which includes People, Processes, programs, Performance.Among these P's which P is the Magical P which will solve all our magical problemsWhich P is the most important?There is no such P which is the most important.It depends on your industry, market, customer, organisation and it may change with the period of time.For Example for Airline industry and Discount supermarkets place emphasis on Price marketingWhereas companies selling soap focus more on Promotion marketing.Whereas coffee shops and convenience stores place emphasis on place.For example: - MCdonaldsCompanies like Apple, Samsung focus on the product marketing where they place emphasis on quality and features, variety, design.While companies like Nike focus on People.Industry:For example if you are in consulting business people will be your first priorirty,Firm:It depends on the Organisations business modelInitially the original model of marketing includes 4 P's which are Product, Place, Promotion and Price but over the years the no of P are increasing and now there are additional P's added which includes People, Processes, programs, Performance.Among these P's which P is the Magical P which will solve all our magical problemsWhich P is the most important?There is no such P which is the most important.It depends on your industry, market, customer, organisation and it may change with the period of time.For Example for Airline industry and Discount supermarkets place emphasis on Price marketingWhereas companies selling soap focus more on Promotion marketing.Whereas coffee shops and convenience stores place emphasis on place.For example: - MCdonaldsCompanies like Apple, Samsung focus on the product marketing where they place emphasis on quality and features, variety, design.While companies like Nike focus on People.Industry:For example if you are in consulting business people will be your first priorirty,Firm:It depends on the Organisations business modelInitially the original model of marketing includes 4 P's which are Product, Place, Promotion and Price but over the years the no of P are increasing and now there are additional P's added which includes People, Processes, programs, Performance.Among these P's which P is the Magical P which will solve all our magical problemsWhich P is the most important?There is no such P which is the most important.It depends on your industry, market, customer, organisation and it may change with the period of time.For Example for Airline industry and Discount supermarkets place emphasis on Price marketingWhereas companies selling soap focus more on Promotion marketing.Whereas coffee shops and convenience stores place emphasis on place.For example: - MCdonaldsCompanies like Apple, Samsung focus on the product marketing where they place emphasis on quality and features,...

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