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Management And The Body Shop Essay

1609 words - 7 pages

Essay about how The Body Shop management system is run NoneManagement and The Body ShopIn this paper I will be taking a look at basic management functions. The approaches, and the synthesis of two views of management. I will attempt to take an overview of culture and its effect on a company.In today's changing global environments many companies have joined the open trade policies, and existing foreign opportunities available to growing companies with positive views and socially responsible attitudes.It all sounds like a lot to cover in a short essay so I will introduce a company that has in its short, yet very successful existence transformed through all the levels and practices mentioned ...view middle of the document...

Anita organized her financial burdens by taking on an investor Ian McGlinn, in turn giving him a 50 percent stake in the business.Furthermore she sold the name The Body Shop to personal recruits, carefully lead and controlled by her own philosophies and ideals. Anita had become an ideal example of the classic top level manager taking on the responsibility of decision, communication, and information needed to project her company as a serious competitor, ready for today's global market.Management and The Body ShopThe Body Shop follows the original general administrative theory of Henry Fayol. That is a sort of utopian environment that everyone involved in the company shares the same opinions as Anita Roddick, and tried to achieve harmony, one might say, within their own franchise of The Body Shop. Achieving this was done by personal interviews of potential franchise owners and continual monitoring of the application bureaucracy's intended to find only the right people for the job. Establishing these bureaucratic procedures meant asking questions such as: 'what kind of car do you drive?', 'what kind do you want?', 'how would you like to die?', and 'who are your favorite literary heroines?'. Based on the answer to questions like these she would either not give them franchise rights or move them along the way towards a business of their own with The Body Shop. The applicants are backed up due to the bureaucracies in place, as often is the case in any bureaucratic environment.The Body Shop has successfully combined the two traditional management views one of which is the omnipotent view. That is the view that management must take charge as in the executive rule of accountability and direct responsibility. She as coordinating manager ofManagement and The Body ShopThe Body Shop has total control over the propaganda and merchandise to be displayed and sold within all the shops that carry the name, The Body Shop.AS well as maintaining the omnipotent role she has synthesized with the symbolic views that her management is has only a limited affect on the individual sales of each separate store. Anita has faith in her franchise owners that they will maintain the integrity of the name and conduct business according to the philosophy determined at the beginning of development and traditions of the original store. In keeping with the symbolic views of management owners are encouraged to create systems that make the employees feel more important and effective. Such systems include day cares for employees with children and even paid hours of work for local charities and community projects.Anita does keep abreast of the changing attitudes and social conditions of each culture that effects individual store around the world. Through addressing globally sensitive environmental concerns in each store and by management training programs Anita alone has kept the public image of The Body Shop one of a socially responsive and socially responsibleManagement and The Body...

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