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Management Planning And Ethics Paper

1526 words - 6 pages

AbstractThis report will focus on the planning function of management in a pharmaceutical company. Within the report legal issues, ethics and corporate social responsibility are shown to impact on the decisions that are made within the industry.Management Planning and Ethics PaperOne of the most important actions management does in an organization is planning. These plans serve as guidelines for the future. Plans need to be strongly associated with the company's overall mission. "Planning is the conscious, systematic process of making decisions about goals and activities that an individual, group, work unit, or organization will pursue in the future" (Bateman-Snell, 2003, p.108). Currently my company's mission is committed to becoming the world's premier developer, manufacturer and marketer of transdermal and transmucosal drug delivery systems. In order to achieve this goal management must make and implement plans to achieve the organization's long term goals.There are various plans that must be developed in an organization. Single-use-plans involve a set of goals that are not to be repeated in the future. Our manager recently devised a plan to go after the competition in the short term. In order to increase our market share we need to take business away from the competition. In the pharmaceutical industry generics play a large role in the profitability of an existing product. Once a medication has a generic available the health insurance companies require patients to fill their prescriptions with a generic. Our competition has a generic but our product does not have a generic substitute. Our goal is to inform the physician of this latest development and sell him/her on the idea of making sure the patient gets the medication that the doctor prescribed. By prescribing our product the patient will not end up with a generic.There are standing plans that focus on ongoing activities to achieve an enduring set of goals. Our manager developed a strategy that is to be implemented every two weeks. The sales team has to use different marketing tools with the customer in order to bring new information to the doctor that he/she will find useful and informative in the care of the patient. This plan is to be used throughout the year. By discussing new information in the healthcare world the sales presentation stays fresh with the sales rep and the customer.Finally there needs to be a contingency plan in place. These are the "what if" plans and include a set of actions that need to be taken in the event the initial plan does not work or the external environment has changed. Last year there was a recall on one of our products. Calls were made to the lower managers and letters were sent out to the customers apprising them of the situation. Management informed the sales teams how to discuss the issue with the customer and to help alleviate any fears the doctor or the patients may experience. This is a very critical time since sales can be lost in a matter of days....

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