IST 614 - Management Principles for Information Professionals
My Interviewee Mr. Niti Badrinath is working as a Senior Vice President, Head of Mobile Banking and Payments at U.S.Bank, fifth largest bank in the United States based on the total assets and fourth largest in terms of branches. He completed his under graduation majoring in Mechanical Engineering, from Indian Institute of Technology - Madras which is ranked among top technological schools in India. He then completed his Masters in Information Systems from Krannert School of Management – Purdue University. He has had a very illustrious career, working with major companies in the United States, holding highly responsible positions. He started off his career as Senior Manager with Ernst and Young, one of the Big Four consulting firms in the world. He then held the position of Principal with PricewaterHouse Coopers. He then went to become the Vice President of Gartner Group, another major consulting firm. Further he served as Associate Partner with IBM and then between 2006-2009, he served as Executive Vice President- Global Direct Banking with the Citi Group. He has been in his current position over 5 years working out of the San Francisco location.
Mr. Niti Badarinath is a very close family friend. It would not be an exaggeration if to say that he inspired me to pursue Masters in the field of Information Management. Though he is extremely busy and loaded with responsibilities, he was extremely kind to spare few minutes and provided me with valuable inputs, which has further bolstered my decision of pursuing Masters. I have never got a chance to meet him in person, but this meeting helped and it gave me a chance to get to know more about him. This interview was conducted over phone and it was more like a discussion with continuous flow of information. To make sure that I do not miss out on any information, I noted down points as it also gives me a chance to revisit it and learn from it with different perspectives, each and every time. The notes that I had taken had helped me in forming a draft version of this interview essay.
As we all know and agree, gone are those days when customers got messages about products or services offered by company only through the company and consisted of only what the company wanted them to know. In this era of Digital Media, consumers have access to information any time and any place they want it. They are now exposed not just to what the company says about its brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Mr.Niti Badarinath is entrusted with the responsibility for strategy, planning and management of digital channels for the U.S.Bank. This includes the...