Managing A Crisis Using Pr Simulation Summary Mkt438

782 words - 3 pages

In public relations, spin is a negative term that signifies a biased portrayal of events weighted heavily in one's own favor. Spin is synonymous with deceptive or manipulative PR tactics. Many organizations have come to realize that PR can be based on trust, honesty and openness. Instead of using public relation skills to cover-up negative events organizations can avoid unethical and dishonest business practices by preventing crises and proactively planning the crisis communication process.Greenergy, the green electricity division of American Wattage Corporation, has just hired a new Public Relations Manager and together with the CEO and Marketing Manager will formulate proactive plans to encompass all aspects of company communication. The development of a media relations plan is necessary to cultivate proactively a relationship with the media while a crisis management plan ensures that a process is in place that will quickly with minimal damage to the organizations reputation or finances.Proactive planning is the process by which an organization, "…anticipates problems and opportunities. This proactive, or preventive, approach is preferable to the reactive, after-the-fact, approach because it lets you take the lead, rather than being forced to respond to others" (Center & Jackson, 2004, p. 4). A proactive crisis management plan means that an organization has a process in place by which to address and solve a problem quickly with minimal damage to the company's image.Feedback is essential to the process of communication. Many mechanisms are available for feedback in crisis situations. Feedback serves as one of the many mechanisms used to monitor the success or failure of the plan. In the scenario Greenergy's ability to setup of systems for polls and surveys is one way for an organization to receive feedback pertinent to the issue at hand. Polls and surveys are an important tool to measure internal and external publics attitudes towards an organizations image or product. Setting up an informational toll-free number is a good way to garner feedback. Another important avenue for feedback is the media.The most ineffectual way for Greenergy to deploy this plan have been for the organization to do nothing. Waiting to determine fault or waiting to gather the facts is ineffective and gives the public reason to distrust the eventual communication. Immediate effective communication serves to promote an organizations credibility and honesty. Another item that ensures ineffectual deployment is lack of a spokesperson. Organizations...

Find Another Essay On Managing a Crisis Using PR Simulation Summary - MKT438

Individual Assignment: “Improving Organizational Performance” Simulation Summary · · Prepare a 1,050 to 1,450-word simulation summary

1523 words - 6 pages , it must depend upon the vigor, passion, and ingenuity of all who are a part of the organization. The purpose of this paper is to provide a summary of the Improving Organizational Performance simulation; briefly to describe the situation, recommend solution (s) and state the results for each of the four phases in the simulation; summarize the organizational psychology concepts addressed in the simulation by answering specific questions.Overview of

Managing in a Crisis Environment - Do You Have Your Fireman's Gear?

1945 words - 8 pages Have you ever heard of the saying, "Man, your sweat pumps are on the line" or "Busier than a one-handed paper hanger"? That is how many workers feel in the engineering management arena these days. Everything seems to be in crisis mode more times than not. And why is that? Why is it that all of us are so busy all of the time? Our cell phones never stop ringing, our laptops are never more than an arm's length away, and we send emails during

To visit a manufacturing company in India and study the organizational research tools used.and A multi-objective genetic algorithm for robust flight scheduling using simulation

3819 words - 15 pages take into account the complex interaction ofaircraft rotation, crew scheduling, passenger itinerary, and other external factors. Due to thecomplexity of airline operations, evaluating the performance of a flight schedule analytically isnot viable. A simulation model, SIMAIR 2.0 was developed to evaluate the robustness of flightschedules directly will be used.A solution procedure using multi-objective genetic algorithms is used to provide a

Simulation of Apparent Heat Release Rate in DICI Engine using Load Correction Factor in Double Wiebe Function Model –A Generic Approach

895 words - 4 pages and performance using Wiebe’s functions,” SAE paper 850107. [8] Heywood, J. B, Higgins, J. M, Watts, P. A, and Tabaczynski, R. J, “ Development and Use of a cycle simulation to predict SI engine efficiency and NOx Emissions” SAE paper 790291, 1979. [9] Dennis N. Assanis and John B. Heywood, “ Development and Use of a Computer Simulation of the Turbo compounded Diesel System for Engine Performance and Component Heat Transfer Studies”, SAE paper No. 860329, 1986. [10] Rowland S. Benson, White House N.D.,” Internal Combustion Engines”, Pergamon Press Ltd, 1979. [11] Ganesan V.,” Computer simulation Compression- Ignition Engine process”, University press ltd., 2000.

Summary of global warming, the energy crisis, and a new energy policy for the President. (needs better conclusion, otherwise very informative paper)

1532 words - 6 pages Mr. President,As your advisor on energy policy, I believe it is important to inform you on the current status of global warming and of the energy crisis. I would also like to suggest changes in the current energy policy.Global warming can no longer be given a blind eye. Long-term observations in the last century or so reveal that the U.S. climate is changing rapidly. According to the National Assessment Synthesis Team's U.S. Global Change

A case scenario: Using social work theories: A Family In Crisis

1158 words - 5 pages The aim of this discussion paper is to examine the situation of a family living in a small rural town. As the current condition of the family is a result of long term social, economical and political development in the society, this paper will apply the structural approach to understand what circumstances have had major influence in precipitating the family into the crisis it is now. The focus is on Joe, who is long term unemployed and while his

A summary analysis of the article “Microarray detection of food-borne pathogens using specific probes prepared by comparative genomics.”

1823 words - 7 pages immersing the slides into a 95°C water bath for 2 min then transferred quickly to 95% ethanol for 2 min and dried using a centrifuge at 3,000 rpm for 20 s. Afterwards, the slide was stained with Syto61, washed in sequence with TE buffer, distilled water and ethanol. Once washing was complete the slide was then scanned with the GenePix 4100A scanner to evaluate the printing process, whereby each block was covered by a CoverWell perfusion chamber

Riordan Manufacturing Move To China Campaign: Explain possible issues related to relocating more manufacturing operations to China and downsizing the workforce

6097 words - 24 pages by creating a tactical plan, a press release, a marketing research plan and a study of the effects of the PR campaign on marketing, and a crisis management plan. The ethical, technological and globalization considerations will be examined to ensure that Riordan Manufacturing maintains high standards of conduct. Finally, Riordan Manufacturing will need to evaluate the implications and effectiveness of the PR campaign. By focusing the PR Campaign

TRAFFIC SIMULATION in regards to freeway control

644 words - 3 pages looked into managing traffic congestion using highway access control, route control, and lane control with MITSIM, which generated common traffic patterns based on driver reactions to certain traffic scenarios. Analysts used a Traffic Management Simulator (TMS) within MITSIM to control the aforementioned ITS strategies employed in the simulation. This case study specifically focused on highway access control measures, such as ramp metering, and

Alumina: Business Regulation Simulation

1794 words - 7 pages handles the regulatory issue. Three alternative solutions are also discussed using the risk analysis matrix and summarizes how these align with Alumina's values. Business Regulation Simulation In a global environment, businesses have many business risks and one of them is federal governmental environmental regulations. Businesses have to comply with regulations mandated by the government t or face penalties that can cost the company immensely

web-based simulation in nursing

1706 words - 7 pages , 2010). These range from skills-based procedures using part-task trainers (anatomical models; eg., an arm), to role-plays in full-scale simulated clinical events (Decker et al., 2008). Such scenarios require students to practice their psychomotor skills and to make reasoned decisions about patient assessment and management (Lasater, 2007). A key feature of education using simulation is that it allows students to consolidate learning as they apply

Similar Essays

"Managing A Crisis Using Pr" Simulation Summary

616 words - 2 pages efficiently as possible is the best way to deal with any rumor, get the truth out, and began restoration of the organization's image.ReferencesSeitel, F. (2004). The Practice of Public Relations (9th ed.). Upper Saddle, New Jersey: Prentice Hall. Retrieved July 22, 2007, from University of Phoenix, rEsource, MKT438-Public Relations Course Web site.University of Phoenix. (2007). Managing a crisis using pr [Computer Software].Retrieved July 22, 2007, from University of Phoenix, resource, Simulation, MKT438-Public Relations Course Web site.

"Managing A Crisis Using Pr": Simulation Summary

588 words - 2 pages "Managing a Crisis using PR" simulation illustrates the use of public relations to develop a public relations plan and how to use various tools to manage a crisis. The simulation also helps the reader to formulate strategies to manage a crisis and make the most effective decisions and use the best PR tools to communicate with the publics. The following questions deal with how I dealt with the crisis facing American Wattage Corporation, who is

Managing A Crisis Using Public Relations Simulation

749 words - 3 pages A definition of crisis, by the Institute for Crisis Management (ICM), is "a significant business disruption that stimulates extensive news media coverage" (Center et al, 2003, pg. 321). Political, legal, financial, and governmental are all impacts of public scrutiny during a crisis (Center et al, 2003, pg. 321). "Managing a Crisis using PR" simulation illustrates the use of public relations to develop a public relations plan and how to use

Managing A Crisis Using Pr Essay

515 words - 3 pages RE: GreenergyProactive planning means when a crisis strikes your company is ready to take action immediately. Everyone knows what their role is, what they are suppose to do and say. Planning for a crisis can also help eliminate factors that may cause a crisis, but should a crisis strike you will be able to divert some of the potential damage a crisis could do. If everyone is prepared a crisis may appear as a minor moment. A plan communicates the