Managing Across Cultures Hospitality And Tourism Management

2248 words - 9 pages

MANAGING ACROSS CULTURESNational and Corporate CulturesCulture, is something very much personal to an individual. And avoiding it, knowingly or unknowingly, can at times be interpreted as disgraceful an act as abusing somebody's identity, his / her origin; or at times could completely be ignored. It all depends on a person's attitude, perspective, values, ethics - that collectively form culture.Conflict between the company's culture and the country's culture introduces a discussion of National Vs Corporate culture. A company's culture may be informal while a country's culture could rather be formal. A company may show a highly dynamic environment, willingness to take risk, and yields a feel of enthusiasm and charisma - whereas a country chooses to be rather more consistent - or vice versa. A country over the years incorporate some values, attitudes, and ethics in its children. This is what is referred to as National culture. Organisational culture is a package of policies, rules, regulations, and code of conduct to be followed in a particular company. These two often collide. Many of the organizations today, have a culture that is more or less not in-line with the culture of their parent country. This is often the case with multinational companies, which prefer to run by their root country's norms, even with their subsidiaries abroad. More, tourism and hospitality industry is an industry globally developed and hence often the conflicts of cultures are noted in this business.However, It is in a company's best interest to carefully assess its organizational culture against the local cultures in all countries and regions it is engaged in, and probably adopt to a certain extent.Complexities and Challenges faced by the International Manager in a Global Environment"If a student was a captain of the club, then he is likely to be trained in harmonizing the team to produce good team-work and to work under pressure. We don't require them to submit grades." ( as cited in International Management by Richard Mead, pg. 22 ) Japanese Universities emphases more on student's being club leader than his / her academic achievements. Indians at the other hand, weigh on how well a student proves his / her worth right in the examinations and hardly consider whether or not a student ever played a foot-ball…..! This is where international cultures collide.Over the past two decades, the world has apparently become so small - we have means of communications available beyond the boundaries, more and more ways of travels have been introduced at much cheaper rates, and people's mobility has been increased drastically. However, very few of those going abroad on a project-work are well-aware of the cultural differences they would encounter. Such an ignorance can prove to be harmful, cause miscommunication, introduce conflicts, and eventually undermine the productivity of the company. For example, when on foreign tours, hospitality to strangers is often governed by the...

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