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Managing Marketing With God Essay

706 words - 3 pages

Marketers are in a very visible position in most firms and are usually a significant part of an organization. As a marketing manager the role can be daunting at times. The position of management itself indicates an advanced level of leadership, and is a position of strategy and must be viewed objectively understanding that decisions made must be all inclusive. In the book of Joshua, the 1st chapter and the 9th verse God instructs Joshua as the new leader of the Israelites that he is now in a strategic position: the responsibility of leading his nation rests with him (The Holy Bible, 2010). He has been given this authority because of his relationship with God. He is assured that he has the ...view middle of the document...

When God admonishes Joshua that he should be strong, he is saying that he should be confident because he has been given the authority; he has nothing to fear about the future. Joshua was prepared to assume the responsibilities of managing a nation; marketing management professionals are assuming the responsibilities their position because they are equipped and authorized to do so.
Joshua’s confidence is strong because he believes in his ability. He has been assisting Moses for a long time and has been exposed to the interworking of leadership. Kolter and Keller in the preface of Marketing Management introduce the term holistic marketing which is “the development, design, and implementation of marketing programs” (Keller, 2012, p. xvii). God developed Joshua’s character and he planned that Joshua would be the next leader. After Moses’ death the implementation of Joshua’s leadership came to fruition. The strength and determination that Joshua has can be translated into character development. The strength spoken of here is not physical, but mental and emotional and are powerful attributes of self-assurance.
Finally, God instructs Joshua to not be...

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