Managing The Total Marketing Effort Essay

548 words - 2 pages

Spider-man Spins a Promotional Web on the WebThe movie Spider-man has hit new box office highs as it has taken the movie industry by storm with its May 2002 introduction. In addition to smashing records, the movie also pioneers a new first, as it used its Web site as a promotional tool to hype the movie over a year in advance of the movie debut. Quite intentionally, the launch of the Web site marks the 38th anniversary of Spiderman's first appearance in his own comic book. This exercise will give you a chance to explore this ground breaking Web site with a cinematic feel. With the use of exceptional web technology, Sony Pictures Digital Entertainment will allow you to experience the Spider-man movie, to some degree even if you haven't seen it in the theaters. You will visit the official Spider-man movieWeb site to explore the vast multimedia and merchandising marketing strategy that is built around this movie.As you explore these sites, answer the questions below.Click on Spider-man1. As you review the homepage's introduction in its entirety, what media does Sony utilize to involve the Web viewer and generate interest in the movie? How effective would you say is this promotional effort? State reasons for your opinion.Next, click at the bottom on the menu item "Promotions and More."2. What elements of Sony's promotional mix for the movie can be seen at this page? Explore the different elements. How effective do you think their promotional strategy is, given what you have seen?Then, at the top of the screen, click on the...

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