Manchester United: Brand Of Hope And Glory

2366 words - 9 pages

Identify who you believe to be Manchester United's key stakeholders and evaluate their influence in relation to the ethical stance taken by the company.Ethical stance defined by Johnson and Scholes as: 'the extent to which an organisation will exceed it minimum obligations to stakeholders and society at large.'Four possible ethical stances exist and are stereotypes for any organisation.The first ethical stance is short-term shareholder interests; a company who stick very close to laws and regulations which are in place. They give and do only what they are obliged to, this usually causes problems with long-term financial decisions.The second stance is longer-term shareholder interests - a company who are very focused on building and maintaining reputation in relation to its financial success. They take into consideration all stakeholders and how they can effect the organisation in the future.The third stance is multiple stakeholder obligations - relating to a company taking wide consultation with all stakeholders. This is a very slow process and not a good stance for a fast moving and growing company.The last stance is shaper of society - companies who focus on communities and want to build them up; this stance puts the financial interest second and is usually related to charitable organisations.Manchester United matches the second stance - Longer-term shareholder interests.They are focused on building reputation using players, clothing, technology, media and many other ways to promote their team and brand. They are known globally using strong marketing methods and this has greatly aided their financial goals.As a global organisation they have a number of stakeholders, each of these can be categorised into the amount of power and interest they have, using stakeholder mapping. This model is called the Power/Interest matrix (shown below) and indicates the type of relationships held or should be held between stakeholders and the organisation.INSERT DIAGRAM AS DISCUSSED ABOVEManchester United's stakeholders can be considered as the following:•Managers•Owners/shareholders•Employees•Customers•Suppliers•Partners/Sponsors•Players •Supporters•Community groups•Investors•Media •GovernmentsStakeholders within segment A are of very little power and interest, Manchester United can keep these stakeholders informed but are not of high importance.Segment B contains stakeholders of high interest yet low power. They will need to be kept informed and also to a certain degree, need to be kept interested in the teams actions.Segment C contains stakeholders who have high power and low interest, they are at times content with what is going on but like to be kept informed, at any time these stakeholders can make a drastic change and merge with Segment D.Segment D are the key players who need to be of high importance to Manchester United, they need to be well informed and satisfied at all times. They will have...

Find Another Essay On Manchester United: Brand of Hope and Glory

Manchester United Dramatic Win: Champions League and The English Premier League

886 words - 4 pages today, at the remarkable moments of 1999 and reminisce about the triumphs achieved and hope it may be achieved once again under ‘The Chosen One’ – David Moyes. Even with the consistent disappointments of the current season, losing all hope of winning any trophies and qualifying for the champions league next season. . One must draw inspiration from that incredible season and not let the Manchester United spirit of “never say die” fade away. It would

"The Iliad" and the Pursuit of Honor and Glory

1408 words - 6 pages The Iliad, which is an epic poem written about the Trojan War, was the first thing written in the European tradition. Astonishingly, its quality and appeal have yet to be surpassed. This is a result of Homer's use of idealistic themes, many of which show up in many modern novels. One of the most dominant themes present in The Iliad is the pursuit of honor and glory. Even though the Achaeans and Trojans are in a violent battle with one

Vengeance: The Road of a Hero for Fame and Glory

1009 words - 5 pages “Revenge” and the “Slaughter” between the human being and wild monsters, and the road of a hero to gain his fame and glory. King Hrothgar of Denmark, built a great mead-hall, called Heorot, where his warriors can gather to drink, receive gifts from their lord, and listen to stories sung by the scops, or bards. But the jubilant noise from Heorot angers Grendel, a horrible demon who lives in the swamplands of Hrothgar’s kingdom. Grendel terrorizes the

The 1819 Manchester Massacre and Percy Bysshe Shelley’s Masque of Anarchy

1484 words - 6 pages The 1819 Manchester Massacre and Percy Bysshe Shelley’s Masque of Anarchy Sometimes a person is beyond all reach of society. Percy Bysshe Shelley was in Italy on August 16, 1819, during an event which shook his native England. The next month, word reached Italy, and upon receiving word of the protest gone awry, he immediately started work on a poem, and finished it before the end of the month (White 105). It became “The Masque of Anarchy

Hope - a story of love and loss

998 words - 4 pages seems unscathed. Rushing to the far side of the room, I fall to my knees and dig frantically through the ash until I touch the wooden floorboards. I feel for the loose board and pry it off the broken nail.After a few months in hospital, a counsellor suggested we should collect some things that reminded us of fun things we'd done. Hope needed all the good memories she could find - she needed something to live for.I brought the cheap make-up we'd

Superheros of Hope: Brubaker and Cool Hand Luke

1103 words - 4 pages Brubaker and Cool Hand Luke are different men on the same mission. Despite their separate approaches, they stand for the same thing: reform and hope. Brubaker and Cool Hand Luke come across differently, by their actions, their positions, and their affiliation to the other prisoners. As the new warden of the prison, Brubaker could have been seen as just another person trying to inflict suffering and punishment onto the prisoners. Luke, being the

Depression, Escapism, and Hope: The Story of 1930s America

1672 words - 7 pages Depression, Escapism, and Hope: The Story of 1930s America Often, the 1930s are classified as the age of economic depression. Although true, the decade has proved to be a time of reform and hope. In the midwest a series of windstorms occurred accompanied by a harsh drought causing the Dust Bowl, while in the more industrialized north, citizens struggled to find jobs. From song lyrics to baseball cards, artifacts from the decade rejuvenated the

Hope in the Face of Capitol Crimes: Inhumanity and Desensitization

716 words - 3 pages In 2008, Suzanne Collins wrote The Hunger Games and the novel was made into a film four years later. Gary Ross, director of the movie, effectively conveys most of the themes from Collins’ novel, but not all of them. Inhumanity and desensitization plague the Capitol, but hope pulls Peeta and Katniss through the Hunger Games. Although there were flaws with some details, the director did not disrupt the general plot and themes. Ross and Collins

Importance of Science about Carl Sagan "Science and Hope"

871 words - 3 pages Carl Sagan discusses the importance of science and how it helps citizens make smart decisions in "Science and Hope". Science can be described as the study of nature or recognition of how and why things work, using logic and experimentation. Sagan describes four important reasons for a determined effort to express science. (Sagan 392) The first reason Sagan discusses is the understanding of science and how it cam be the road out of poverty and

To Autumn – A Proclamation of Life and Hope

1453 words - 6 pages To Autumn – A Proclamation of Life and Hope   The poem "To Autumn" is an amazing piece of work written by one of the greatest poets of all time, John Keats.  From a simple reading, the poem paints a beautiful picture of the coming season.  However, one may wonder if there is more to the poem than what the words simply say.  After it is studied and topics such as sound, diction and imagery are analyzed, one can clearly say that Keats used

Hope and Endurance in The Grapes of Wrath

1140 words - 5 pages Hope and Endurance in The Grapes of Wrath     John Steinbeck published The Grapes of Wrath in response to the Great Depression. Steinbeck's intentions were to publicize the movements of a fictional family affected by the Dust Bowl that was forced to move from their homestead. Also a purpose of Steinbeck's was to criticize the hard realities of a dichotomized American society.   The Great Depression was brought

Similar Essays

Manchester United The Brand Essay

2082 words - 8 pages Executive SummaryFootball is a religion and Manchester United is the preacher of this religion. It has a cultfollowing of over 50 million all over the world. The fan base spans several generations.Manchester United is just not a football club that aims at winning matches on the pitchbut is an extremely well organized corporate entity that believes in exploiting its brand allover the globe. The club has been through many ups and downs during its

A Comparison Of Dr. King's I Have A Dream Speech And Mandela's Glory And Hope Speech

1313 words - 5 pages I Have a Dream and Glory and Hope were two speeches given, respectively, by Dr. Martin Luther King, Jr. and Nelson Mandela at times of great need; at times when ignorance and racially-based hubris intertwined themselves in the sparse gaps of human understanding. At first glance, the facets of humanity and blanket tranquillity seem to be in natural accord. Philosophers have struggled with the reason behind the absolute absence of peace as

Informative Essay On Sir Alex Ferguson, Manager Of Manchester United

1351 words - 5 pages Sir Alex Ferguson has won more trophies than any other manager in the history of English football and been in charge of Manchester United for over 1000 matches (“Alex Ferguson, n.d., para. 1). Sir Alex Ferguson is a successful football manager for four reasons: his ambition, the way he builds relationships with his players, his effective building up of the Manchester United squad and his foresight.The top reason for Sir Alex Ferguson’s

Hope And Loss Of Hope Essay

767 words - 4 pages did not want him to leave. Then, slowly they lose more and more people Granma and Casey also die but in different ways Casy died because he was murdered by a cop while granma died of old age and sadness.[ Leaving the rest of the family to go through extreme hopelessness]. Any glimpse of hope the” Fambly” receives is quickly taken away making life even more difficult for the characters to live. Rose of Sharon goes through a lot during the story