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"Manufacturing Consent": Noam Chompsky And The Media.

877 words - 4 pages

The title of the film, "Manufacturing Consent" is a term given to explain the process by which the distribution of ideas and stories are purposely constructed to control the resulting beliefs held by the masses that watch and consume those stories. The consent of the people and the general public is the consent, or opinions being manufactured by the government, and the political system. Their intentions are such that they can manufacture the consent of the people and make sure that their choices and attitudes will be structured in such a way that they will always do what is in the government's interest, which often parallels the interests of corporate America. It is in simpler words, propaganda."Necessary illusions" describes the idea that the illusions or propaganda that the government and societal elite control the people with is necessary to run a society effectively. This is the view of the government, and those with political power, for they feel the mass public isn't capable enough to know which course of action to take. Therefore, their opinions must be fed to them through the means described previously, which is manufacturing consent.The mass media serves as a system for communicating messages and symbols to the general public. It is their function to entertain, and inform, and to instill individuals with the values, beliefs, and codes of behavior that will conform them into the mainstream way of thinking. With corporations and money controlling the country, different class interests often clash, so in order to keep the upper class in control a system of propaganda must be put in place through the most obvious means possible, which is the media. If the distributors of news sway from the popular idea, they are seen as conflicting with the interests of the businesses wanting to invest in commercial space, or sponsor them in any other way. Often for this reason, those in the news fall into the "trap" of manufacturing consent. In order to work in the media and not fall in this trap, one must first be aware of the situation, and very often such is not the case and Chompsky points out.Chompsky believes that sports offer people something to pay attention to that's of no importance, to distract them from major political issues. It keeps them from worrying about things that matter to their lives that they might have an interest in doing something about it. Schools further work to promote sports and the idea of distracting people from issues of importance. School teams are cheered for with no question as to why, which Chompsky points out...

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