This website uses cookies to ensure you have the best experience. Learn more

Maple Leaf Consumer Foods Fixing Hotdogs A

2188 words - 9 pages

ADMS 4900 Group Project Report"Maple Leaf Consumer Foods - Fixing Hot Dogs (A)"Background InformationMaple Leaf Foods (MLF), a result of many mergers and amalgamations, has been in Canada for over 100 years. Its operations focus on three core areas: meat products, agribusiness and bakery products. The meat product group is the largest, with sales to about $2.5 billion in 2000. Each business is made up of independent operating companies (IOCs), with each IOC run by a president and encouraged to follow a common set of values. Efforts are underway to optimize vertical coordination of the IOCs. A major concern for the meat product division is the loss of market share in the hot dog industry where average price per kilo is increasing while volume sold by MLF is decreasing.Current StrategyWhile trying to be a cost leader and cater to multiple segments in the hot dog market, with multiple products in each segment, MLF has become stuck in the middle.Internal analysisCore Competence:MLF is currently trying to become a low cost producer and potentially have the resources to become one of the best hot dog producers given their vast available resources.
Strengths (Resources and capabilities)

Weaknesses

Strong financials
Historical brand presence
Market expertise
Integrated Suppliers
Strong performing regional brands
New team of marketing personnel
Good distribution channels

Losing market share due to multiple brands and focus
Lack of current market research
Increasing costs leading to rising prices
Changes in formulas compromising quality of product

Key Success Factors and Financials:Over the years, MLF has been successful due to its knowledge of the market, obtained through market research and flavour testing. The company also possesses a large financial base due to its reach in its 3 core business areas of meat products, bakery goods and agribusiness.External Analysis
Opportunities

Threats

Adult segment increasing by 11%
Hot dog consumption is consistent throughout all income levels
Increase consumption at sporting events
Younger families (<35yrs) are buying more
64% of Canadian sales are pork and meat hot dogs, 12% are poultry and 70% of consumers buy low fat hot dogs

Schneider's prices are going down and mainstream products lower to $1.99 thus taking market shares from MLF
Schneider viewed as better quality product.
Schneider only has a few products in each segment, giving them a better focus and allowing them to contain costs

PEST Analysis:

Political
Canadian Food Inspection Agency (CFIA) concerned about calcium in Top Dogs
Only muscle meat is allowed to be used in hot dogs
Economic
Hot dog sales transcend income levels
Consumers are price sensitive to hot dogs
Technological
More efficient machinery to lower production costs

Social/Cultural
Regional preferences for hot dogs (western Canada, Ontario, Quebec, Atlantic Canada)
Larger families consume more hot dogs
Younger families consume more hot dogs
Consumers want all-meat hot dogs...

Find Another Essay On Maple Leaf Consumer Foods - Fixing Hotdogs A

The Link between Business Ethics and Organizational Reputation

1985 words - 8 pages this paper I will show how interconnected, or linked business ethics and organizational reputation are. I will use two examples and compare the police actions and loss of reputation during the 2010 G20 Summit in Toronto and the success of a positive reputation building exercise used by Maple Leaf Foods during the listeria contamination that occurred in Ontario in 2008. Maple Leaf Food’s Code of Business Conduct (Appendix A) talks about

Establishing Leadership Through Vocal Commiseration Essay

3372 words - 13 pages , suggesting those individual in positions of power (such as a C-level executive), through actions by extension define an organizational culture (2006) significantly establishing campaign parameters. By example, Michael McCain, CEO of Canada’s Maple Leaf Foods has received acclaim and accolades for employing such strategy (Appendix 1) as a corporate rhetor (Khors, Schultz, and Huxman, 2003) in response to the 2008 national crisis bacterium listeria

Practices and Malpractice in Canadian Food Labelling

1649 words - 7 pages provides fewer disincentives for the consumer to buy. Companies further influence consumers with the use of the maple leaf symbol on products. According to the CFIA, the “maple leaf should not be used on an imported food product since it may give the consumer the false impression that the product is of domestic origin” (CFIA "Chapter 4 - Composition, Quality, Quantity and Origin Claims"). However, this only applies to “food, as a unit, brought

Forest Management Plan for Middlebury Forest

2041 words - 8 pages 33% of the canopy layer. This one specie accounts for almost as much as the next two most prominent species combined. Bitternut Hickory and Sugar maple both account for roughly 17% of the canopy layer in the Middlebury Forest. Of the 12 species that were surveyed in this layer, hophornbeam, Bitternut hickory and sugar maple dominate the canopy layer, accounting for more than 2/3 of the canopy composition. A total of 241 different trees

Food Processing

2167 words - 9 pages Health care professionals question how and when processed foods in America became problematic. Processed foods came with the industrialization of food that gradually took place over decades, and Americans are experiencing lifelong negative health effects. In order for food companies to stay in business, they had to do something about consumer demands. Listed below are five specialty foods that have been created to keep processed food sales at an

Processed Foods are Deadly

1700 words - 7 pages three months after knowing about the bacteria the Maple Leaf had the largest recall in Canadian history (Smith). Hearing about these stories makes me wonder where all the food I have eaten and the food I will eat in the future is coming from, and whether or not there will be hazardous chemicals involved. Not knowing is the scariest thing about the entire topic.There have been higher discussions among those who have done research on the effects of

case study

1138 words - 5 pages Maple Syrup Urine Disease An Amish family was concerned about a newborn boy that began to eat poorly 5 days after birth and was not gaining weight. The infant made repetitious gestures resembling the movements of fencing or bicycling. The baby’s urine has a characteristic maple syrup odor. The family had three other infants, all of whom died of an undiagnosed metabolic disorder within three months of birth. All three infants had urine that

The Canadian Flag Debate

1318 words - 5 pages Pearson's design of the new flag. The results came out that 163 members voted in favour of it so on 15 February, 1965, the red maple leaf was flown for the first time as Canada's official flag and The Maple Leaf quickly became a powerful Canadian symbol, showing how much Canada had changed in a single generation. ("Flag Debate," The Canadian Encyclopedia)Under pressure from pro-imperial public opinion, Sir Wilfrid Laurier raised the Union Flag over

Cartelization in the Cement Industry

1712 words - 7 pages generates support for industry efforts on quality, environment, consumer protection and similar other issues. The organization is headed by Mr. Muhammad Ali Tabba, who is the chairman. He is also the CEO of Lucky Cement Limited which is the country’s biggest cement manufacturer. Then there is the Senior Vice Chairman, Mr. Sayeed Tariq Saigol who is the CEO of Maple Leaf Cement Factory Limited. Following him is the Vice Chairman, Mr.Babar Bashir Nawaz

The Social Determinants of Health

897 words - 4 pages to have a better chance in succeeding in life, in order to provide the appropriate resources for themselves as well as any family they may have. On the other hand, if the child in not provided with the appropriate resources then it will be harder for them to maintain a healthy life as well as provide the proper environment for any family they may have to support. For the most part, the Maple Leaf community has adequate resources to provide for

The American Diet

1204 words - 5 pages maintaining a healthy diet. Learning to choose nutritious foods that accommodate individual eating preferences such as convenience and appeal is essential in fixing the American diet with increased longevity. Food appeal is an important factor teens and young adults consider when choosing which types of food they intake. Food appeal is defined as taste, appearance, and preference, and according to Stewart Tinsley, “food appeal has a strong effect

Similar Essays

Maple Leaf Foods Listeria Outbreak

2602 words - 10 pages THOMPSON RIVERS UNIVERSITYBUSN 6011 - Ethics and Corporate Social ResponsibilityAssignment 1 - Crisis at Maple Leaf Foods Inc.Due date: September 28th, 2014Joseph Enevoldson (Student ID: T00149148)IntroductionIn 2008, a food borne outbreak originating in Toronto, Ontario had a severe effect on the conglomerate of Maple Leaf Foods (hereby referred to as MLF), and the stakeholders involved. Over two hundred meat products were recalled, as there

Maple Leaf Food Listeriosis Outbreak Review And Discussion

637 words - 3 pages one of the most reliable Canadian food processers. The shocking news caused consumers fear and confusion, it also makes the customers find difficult to continually trust the Maple Leaf Food.After the outbreak the company reacted calmly and quickly, they contacted the retailer to get their products off the shelves and shut down the plant. These actions are to be expected from a 100 years old company. If I was assigned to the position of Maple Leaf

History Of Maple Leaf Shoes Limited

999 words - 4 pages In this report, a research has been conducted on Maple Leaf shoes Limited. The research begins with the introduction of the company. It further discusses the challenges that the company is facing after the takeover. The report also discusses the key responsibilities that an HR manager of Maple Leaf limited should have. Introduction of Maple Leaf Ltd Maple Leaf Shoes Ltd is a manufacturing company providing vinyl and leather shoes. It is situated

The Canadian National Flag Essay

558 words - 2 pages The Canadian National FlagThe Canadian Flag, sometimes referred to as the "Maple Leaf", is a true symbol of Canada and shows how we love our land by having a maple leaf on the flag. The colours of the flag are the official national colours of Canada, red and white. King George V appointed them in 1921.The Maple Leaf wasn't the only flag Canada had. Prior to the Maple Leaf there was the St. George's cross. The St. Georges Cross was an English