Advertise Essay

883 words - 4 pages

What can be better than by using a drink one can make friends with his or her idol? With Coca-Cola, that magical drink is real. In the advertisement in 1979, Coca-Cola Company featured Mean Joe Green, who is a former football player, who played for the Pittsburgh Steelers of the NFL to publicize its product.
In the opening scene of the commercial, press and security are standing with their backs to the corridor to the locker room. Mean Joe is limping back to the locker room. A boy tries to catch up to talk to him. There is a tracking shot for about one second with Mean Joe and the boy walking, which makes the audience feel like the two figures are coming towards them. Very quickly, the shot changes to a close shot at Joe turning back towards the sound of the boy calling him. Joe’s face is uncomfortable and tired. He seems to not want anyone to bother him. Nervously, the boy expresses his admiration to Joe and asks him if he wants to drink the boy’s Coca-Cola. At first, Joe refuses. The audience goes through the brief conversation between Joe and the boy with many close up and cuts as the advertisement emphasizes on the face expressions of Joe and the boy. Afterward, Mean Joe reluctantly takes the Coke from the boy’s hand. During this moment, the audience can see Joe’s hand and the boy’s face. The boy then expresses a hopeful face because his sport idol accept the coke from him. As soon as Joe says “ok” to the boy’s offer, the music is turned on and Mean Joe starts smiling. From there, the advertisement shows a close up of Mean Joe drinking all of the Coke. While he is drinking, we have another cut viewing the boy who is looking at Joe drinking. The boy thinks that Mean Joe would not talk to him again so he decides to go. While he is walking out, there is a low angle and a long shot during which the audience could feel the boy’s sadness and disappointment as there is cheering outside, and the corridor seems darker than usual, while the boy is leaving. But then, Joe calls him back and throws him his game shirt with the phrase: “Hey kid, catch!”, which is similar to what a football player says to another. The boy cheerfully catches the shirt and says thank to Joe. The commercial ends with a close up with Joe’s face smiling and the music stops at the word “smile”.
For more than first half of the commercial, the entire scene seems to be gloomy. However, when...

Find Another Essay On advertise

Defining Marketing Paper

569 words - 2 pages Marketing can be defined in many ways; it all depends on the product that one is trying to sell. There are many ways to advertise a product; one can promote a product visually on a newspaper, magazines, television commercial, or on the internet; it can also be advertise orally by word of mouth. I will define marketing as the way to advertise and promote the product that one is trying to sell. By trying to market a product it would lead to

Marketing promotional strategies and analysis for Haagen-Dazs and Ben and Jerrys

970 words - 4 pages an ice cream aimed at adults that uses only the finest ingredients. They market themselves as the ultimate in luxury and extravagance.There are lots of different types of media that can be used to advertise products. These are the mass media: television, radio, cinema and the internet. There is also billboards, magazines, planes and product placement. Local media can also be used and this is notice boards, shop windows and public places.These

Advertising and the theory of the firm

1480 words - 6 pages Module No.3: Advertising and the theory of the firma) Using economic analysis and real world examples, explain why a firm may advertise its product.Advertising has been defined as "any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor." ( do firms advertise?The most general answer is that firms

Internet Advertising

868 words - 3 pages Internet Advertising Internet Advertising is the way of the future and it is very evident since many companies and businesses have their own web sites and advertisements are located all over the World Wide Web. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers. Web sites such as search engines or small sites that sell advertisement space for sponsoring

brenda crohn,the recruiting director

601 words - 2 pages interfering with the marketing departments decisions, which is not her area©Fire Stubbins because for interfering with the recruiting departments decisions, which is not his area©Only advertise with trade journal ads.©Only advertise with internet ads.©Advertise with both internet and trade journal ads.©Find other means of advertisingGalactica obviously can't fire either person for having an opinion and the success rate for the


601 words - 2 pages interfering with the marketing departments decisions, which is not her area©Fire Stubbins because for interfering with the recruiting departments decisions, which is not his area©Only advertise with trade journal ads.©Only advertise with internet ads.©Advertise with both internet and trade journal ads.©Find other means of advertisingGalactica obviously can't fire either person for having an opinion and the success rate for the

Hwa Tai Company

2245 words - 9 pages other principals for the Malaysian market.Our Company, CREATION Company is going to advertise and promote Hwa Tai product is Luxury Vegetable Cracker which is new image and products for Hwa Tai. Our company belief Luxury Vegetable Crackers is high quality and product for Hwa Tai. For these product, will attract more public attention.ObjectiveThe objective of advertising campaign is bring out the Hwa Tai new image to the publics and attracts


938 words - 4 pages nine million dollars to be placed into the movie. One thing that has to be taken into consideration is the expected popularity of the movie. This movie was expected to be very popular so this particular advertisement was outrageously expensive. This type of advertisement is seen in almost every movie. Newspapers are and always have been a popular way for companies to advertise. It is impossible to find a newspaper that does not carry some type of

The General Idea of Marketing

865 words - 3 pages The General Idea of Marketing Marketing is the process in which a product is made ,promoted and sold .Manufactures use the 4 p’s to target how they will make a profit from there product The 4 p’s are: * Product * promotion * place * price The manufacturer has to make the decisions For example: * what the product is * how will we advertise the product * where are we going


1192 words - 5 pages they are bound by the advertising standards agency. The amount in which companies can expect to pay can vary from the time of day the company concerned wants to advertise. This means that if a programme, which encourages large numbers of views, can therefore pass this cost on to the companies which want to advertise on the particular time slot. The major television networks can advertise a companies product or service

Business Plan

807 words - 3 pages problem.So…As we are starting this Business we have to do the followingsAdvertise:You need to advertise first because without advertise you will not go too far. Arrange your advertise in such that your service is really quality full and it have the power to satisfy the customer. You should arrange your advertising by providing some offer. For example you should provide a Laundry Bag or Laundry Basket to 1st 1000 customer. Or some other tactics

Similar Essays

Radio And Television Advertising Essay

668 words - 3 pages We are constantly surrounded by advertising. From bus stop benches to televsion commericals. Everywhere we lookd something is being advcertised. Two of the best ways to advertise are radio and television. These two mediums effect virtually everyone. Most of us listen to the radio or watch televison at some point each day. Because of this, many of us are able to remember products by the jingles or slogans that are used. An example of this is the

Social Media As An Advertising Tool

1261 words - 5 pages one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company that has been doing this heavily is Android (owned by Google), Android ads can be seen in every corner of the internet whether be famous sites like

The Effects Of Advertising On Society

531 words - 2 pages associations make people believe that the advertised product embodies the good they need, and to achieve that good they must buy the product. Companies don't advertise perfumes, for example; they advertise relationships. They don't advertise clothing; they advertise independence. Slowly, as people hear these messages more and more, they start associating more importance to the product than to the good involved, like a sort of idol-worship -- and

The Techniques Of Advertising Essay

703 words - 3 pages The Techniques of Advertising Advertising There are obviously a lot of techniques used for adverting such as getting the attention of the reader or viewer. Advertising has been used for decades; however different techniques are slowly being introduced. As example of this would be that in the 60's, companies had a low budget to advertise, whereas now a days they have multi-million pound budgets to advertise their