Market Screening Report: An Analysis For Visy Industries

6181 words - 25 pages

Visy Industries was established in Melbourne, Australia in 1948. The company has grown to become one of the world's largest privately-owned paper recycling and packaging companies. In 2003, Visy employs more than 8,000 people in Australia, New Zealand and the USA. The company's total manufacturing revenues exceed $2.5 billion and total manufacturing assets exceed $3 billion.REPORT OBJECTIVESVisy has the basic foundation to expand into international market from the experience in the industry point of view. This market screening report is assigned to identify the best country for Visy Industries to target. The countries to analyse for the company's expansion include Brazil, Mexico, the Netherlands and Japan. Since each of the four countries has different market characteristics, the analysis needs to be able to cover factors which could determine the company's success or failure. Thus, an analysis would be done at the macro level as well as the micro level.MARKET SCREENING PROCESS AND CRITERIAThe market screening process in this report is adapted from various methods such as Walwood's model for selecting foreign markets in 1980 (cited in Jeannet 2004, p. 140), the five stages overseas market selection process suggested by Fletcher and Brown (2002), and the course lecture note. These methods can be said relatively similar to each other because of the fact that they all start with the screening in macro level, or preliminary screening. This preliminary screening is generally an analysis on the potential market. Each country's degree of attractiveness could be identified at this stage of screening process. The process requires particular market's data which show the overview and related details. Then the fine grained screening in a micro level would be done.As the market/country attractiveness matrixes have to be done later, percent weight of each attribute would be provided along with the analysis. This is because the percent weight must be given based on the significance and effects each attribute has toward the firm's ability to manage an operation in each market/country.In this report, criteria used to identify the most promising country with attractiveness and competitive strengths include market characteristics, competitive conditions, financial and economic conditions, and legislative and sociopolitical conditions. Some criteria for screening process are based on the recommended process in screening for market selection by Fletcher and Brown (2002) and the preliminary screening criteria suggested in the course material provided for Lecture 4 by Beaujanot (2005), the course lecturer.The criteria chosen for an analysis are believed to be able to reduce number of markets or countries which would consequently facilitate the most promising market selection for Visy Industries. At the end, the four countries' degree of attractiveness would be weighed based on how attractive they are in each criterion.MARKET SIZE AND DEMAND (Weight given = 15%)In order...

Find Another Essay On Market Screening Report: An Analysis for Visy Industries

Market Analysis for LG Group

2608 words - 10 pages marketing management. Is a company that is devoted to "fast innovation and fast growth" (LG Electronics Sustainability Report, 2013). Focused on developing new electronics products, according to the LG Annual Report 2013, based on an LG internal survey of “TV models available for purchase in 2013” the first TV with OLED technology in the world is of LG, the Curve LG OLED TV in the first moment, is being a product development for a rich and specific

AN ANALYSIS OF THE EMERGING BOND MARKET

1841 words - 7 pages globe. For example, J.P. Morgan's global emerging markets Bond Index rose to 248% from 1994 to May 2004 as opposed to 195% for its U.S. corporate junk and investment-grade bonds and an increase for the 103% for its S&P 500. Such performance has added more credible evidence that emerging bond markets can be used as a safe haven for investors in the long term.This study will take a critical look at the emerging bond market and analyse how it has

An Analysis of Whole Foods Market

1234 words - 5 pages mission driven company that aims to set the standards of excellence for food retailers. They are in the process of building a business in which high standards permeate all aspects of Whole Foods. The quality is a state mind at Whole Foods Market. Whole Foods is different from their competitors because they mainly focus on innovation, quality, and service excellence, by allowing it to charge premium prices. Whole foods faced an increase in

Global Marketing: An Analysis of IKEA and Ashley Furniture Industries’ Marketing Activities

3490 words - 14 pages efficiently (Keegan, 1989). This report therefore focuses on the marketing activities of the furniture market, specifically on two leading international furniture manufacturing and retailing companies: IKEA and Ashley Furniture Industries, with a view to establishing the kinds of marketing activities they have adopted to establish their presence in specific countries. IKEA in Russia As the largest furniture retailer in the world with extensive

PEST analysis report for two leisure firms:

3458 words - 14 pages Introduction:I was asked to prepare a PEST (political, economical, sociological and technological) analysis report for two companies of my choice. I decided to choose firms from the leisure industry and then compare them. I analysed the business environment and ethical factors that affect the leisure industries as a whole. In my report I will distinguish between the impacts on the different political, economical, sociological and technological

An Analysis of Competitive Processes Within The Games Console Market.

1927 words - 8 pages barriers to entry for any firm wishing to enter the market. The industry can be considered to be virtually impossible to enter in the short run due to high fixed costs, large economies of scale, high brand recognition of current players, and a requirement to hold very large cash reserves.Elasticity of ConsolesElasticity properties (their sensitivity to changes in price to quantities demanded and supplied) are an important issue for consideration

An Analysis of Blackberry Phones in the Market

1199 words - 5 pages engulfed in a competitive market could be an overwhelming and challenging experienced for any company. The compatibility of Blackberry did not match the standards of other competitive operating systems. Even the acquisition of QNX could not help Blackberry tap in the lucrative market to stay afloat.

An Investigation into the Market for "Western Music" in China

2978 words - 12 pages AbstractThe survey investigated some areas of the current situation of the western music (western European, north American, and Australian music ,but normally recognized as western music by Chinese )market in China and Chinese customers' behavior with the purpose of giving some advice for companies which want to enter or explore the market.30 Chinese students were asked to complete a questionnaire, which displayed their familiarity of the music

The Formation of an Inefficient Market: Analysis of China's securities market.

6045 words - 24 pages forecasting will most likely be fruitless.2. Practically inefficientThe efficient process of price determination can be contrasted with an inefficient market, in which, according to the theory, the pre-conditions for efficient pricing (perfect information, many small market participants) have not been met and prices may be determined by factors such as insider trading, institutional buying power, misinformation, panic and stock market bubbles and other

Analysis of the Market for Olestra Based Potato Chips

2810 words - 11 pages An Analysis of the Market for Olestra-Based Potato Chips Who wouldn?t want to munch on delectable potato chips all day without the worry of adding extra inches to the waistline? This is the assumption the manufacturers of Olestra-based potato chips are banking on. Olestra is a ?fake-fat?; it is a cooking oil, made by a combination of sucrose and vegetable oil, whose numerous fatty acid chains are indigestible by the human body. Therefore

The PEST Analysis for PC market in U.K.

1921 words - 8 pages The PEST Analysis for PC market in UK Changes in interest rates, exchange rates, technology and the law are all external factors, which can affect a firm. These factors can affect the firms’ costs or the market as a whole. Changes that take place in the external environment can be evaluated and analysed by using a PEST analysis. To analyse the firms’ external environment, the following headings are used; Political, Economical, Social

Similar Essays

Steel Monopoly Analysis & Internship Report For International Industries Limited, Pakistan

7816 words - 31 pages 1948, the company has since then been able to maintain itself as the market leader in all types of steel pipes, galvanized pipes, & PVC pipes, etc. This is only one kind of a company in Pakistan catering to vast customer needs.Apart from the financial analysis of the company, this is a complete internship report for IIL, with internship from 25th July to 1st September, 2009.Industry AnalysisOf the steel pipe manufacturing industry in Pakistan

Colorectal Screening: An Innovative Intervention Point For Smoking Cessation

1652 words - 7 pages through hospital based and outpatient clinics affiliated with a large teaching hospital in the southeastern United States (US). As part of standard procedure for colonoscopy screening, patients are asked to arrive at the testing site an hour prior to their procedure. Patients were recruited while they waited for their appointment. After check-in and completion of the necessary procedure related paperwork, patients and their caregivers were

Report For Non European Investor That Consider Investments In The Eu Market(Swot Analysis Included)

1258 words - 5 pages Elaborate a prospective report for a non European investment company willing to invest in the EU, based on a rapid SWOT analysis of the EUEuropean Union Swot AnalysisStrenghts- Capcity of the market : 500 milion of potential customers- Size of Economy: GDP 6 Bilions Dollars- More posts are created in EU than in China thanks to FDI- One of the biggest exporters in the world- Efficient structure: common legislation to all countries- Defensive

Market Analysis For Juice In Singapore This Is Market Analysis For A Potential Entry Of An Australian Juice Company Called "Nudie" Into The Singaporean Market.

1211 words - 5 pages economy with signs of continuous prosperity which will allow for consumers to purchase Nudie in the future (CIA 2008).Consumer trends in Singapore has seen an opening for Nudie to enter the market by the 'growing health awareness encouraged by public health bodies', in addition to 'being one of the key trends influencing the soft drinks industry in Singapore' (Euromonitor 2008).The current competitors operating in Singapore have recognized the change