The first tactic is the distribution of business cards. Vendors will utilize the tactic of handing out business cards to patrons and placing them in local businesses for customers to pick up as a method of familiarizing themselves within the community. According to Applieddesigns.com, a company’s sales will increase at least 2.5 percent for every 2,000 cards handed out (Applied Designs, n.d.). The vendor business cards will include detailed information about the type of work their company specializes in and contact information. The business card strategy will assist vendors in having a more recognizable company name throughout Starkville.
• Starkville Community Market Facebook page
The second tactic is to use the Starkville Community Market’s social media page on Facebook as a method for vendors to target a wider audience. Currently, Facebook is a social networking site composed of over 400 million active users. Users of Facebook can interact with over 160 million objects including pages, groups, and events (Facebook Press Room, 2010). The Starkville Community Market Facebook page can provide detailed information about its regular vendors at the market. The number of people interacting with the page will help promote more viewers because the average user is connected to 60 pages, groups, and events (Facebook Press Room, 2010). This amount of connection can cause a spiral effect in bringing more people to its Facebook page and allowing new people to learn about more about the vendors at the market.
• News articles
The third tactic is familiarizing the vendors with patrons is through the use of print media. The Starkville Community Market can partner with the local newspapers in and around Starkville to help promote vendors participating in the market. According to the Newspaper Association of America, “the newspaper offers consumers a portable and convenient source of selective advertising information, helping them decide where to shop and what to buy” (NAA, 2008, p. 3).Each week, the newspapers can run a short article highlighting a different vendor featured at the market. The newspaper is an important medium for advertisers because it reaches a wider audience and impacts the patrons’ decisions (NAA, 2008, p. 9). The newspaper will help reinforce positive advertising and publicity for vendors of the Starkville Community Market. Through the use of these three tactics, the vendors should be able to successfully establish familiarity throughout the community.
• Suggestion Box
The first tactic is to provide patrons with an opportunity to give vendors feedback on any issues or concerns the customers may have. The use of a suggestion box will give patrons a chance to address any issues or praise their experience with the vendor. The suggestion box is a great way for patrons to a make contribution towards the success of a vendor’s business. Suggestion boxes are a cost-effective method that can be placed in virtually any type of business or...