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Advertising Essay

1192 words - 5 pages

Advertising

Advertising can be done in several ways, these are

Broadcast advertising

Broadcaster advertising is were a company produces a television advert
which is broadcast usually in a 30 second slot in the middle of
different television programmes tour operators for example.
Advertisement is the generalised name for all media or promotional
types of broadcasting to a particular target market.

Brochures and leaflets.

Travel companies use many different leaflets and promotional devises
to portray their message to the general public. Therefore it is
vitally important to portray the correct image. Brochures use
colourful images to get their message across and informal style fonts,
which enable them to portray their message in an informal tone.
Brochures at the same time however can be very informative and provide
people with detailed information the terms and conditions, which
generally are enclosed at the back of the brochure. Consequently the
tour operator can accurately convey the message that it hopes to pass
on to the consumer.

Leaflets on the other hand are mainly used by theme parks which
generally to illustrate the parks message, these on the whole can be
found in tourist information centres which are enclosed in major
tourist attractions. The leaflets hope to encourage people to go to
theme parks. These show the attractions main features such as the
major rides and attractions.

Broadcast.

A broadcast is a form of media information, which takes place during
intervals of television shows or at the end of a programme. As a
result companies are given a set amount of time in which they can
apply the appropriate message in which they are bound by the
advertising standards agency. The amount in which companies can expect
to pay can vary from the time of day the company concerned wants to
advertise. This means that if a programme, which encourages large
numbers of views, can therefore pass this cost on to the companies
which want to advertise on the particular time slot. The major
television networks can advertise a companies product or service
except the BBC. Holiday promotions usually take place after Christmas,
this is because people can be influenced to purchase a summer sun
holiday because of the cold climate in which Britain usually has
during the winter months. In addition television advertisement can be
very expensive this is because the travel company has to pay for the
advert to be made which entails employing actors, directors to film
studios. Plus on top of that the promotion of the whole advert can run
in to large amounts therefore television advertisement is a very
expensive means of advertisement. Some media advertisement can be
applied to different parts of the countries regions which can be for a
specific area, and there is...

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